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This Week: Twitter, Google, Facebook, and More!

Happy Tuesday!

There are many things involved in the growth of any business online. One of the most crucial factors is keeping up to date with the latest trends and updates.

So, here are five of the most recent and important updates from this week of internet marketing we have compiled for you.

Twitter Tests Voting On Tweets

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As we all know, Facebook provides us with the option to react to any post; including: like, care, love, haha, wow, sad and angry. LinkedIn has also taken a similar approach with similar response icons.

TikTok and Instagram try to keep things simple with a heart button, and YouTube has a like and dislike icon on their videos. Now, Twitter has announced the introduction of an up and down vote feature on its platform, available for replies to tweets. The experiment will only take place on iOS.

You will see an up and down arrow on each Tweet once this comes into effect. Twitter said that the down arrow does not indicate a ‘dislike’ button. To learn more about the latest feature, read the entire article linked above.

Google Adds New Search Result Explainers, Which Outline Why You’re Seeing Each Result

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Google has come up with a handy update for general users and marketers. They have added a new element to its ‘About This Result’ panels in search results that will provide more context about each result you see. This includes a short overview of why it’s being shown in response to your query.

You will find the three dots menu next to most search results. When you click on the menu you’ll be able to access a new summary page that provides more details about why that webpage has been shown to you.

As the notes included in it are not detailed, their SEO research value is likely not that significant; however they do cover some of the major reasons why Google ranks its result page. It’s more of a general overview rather than an in-depth SEO explainer. In addition to this, Google says that the latest results listing will include tips on refining your results, which will improve a users’ search experience.

To learn more about the update, read the entire article linked above!

Twitter’s Testing New Vocal Effects Options for Spaces, Which Could Help to Reduce Speaker Anxiety

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Many of us dislike hearing our own voice in a recording, as it typically sounds a bit different than how we think we sound. This can cause some anxiety for people who are taking part in virtual interviews or audio chats.

Twitter is testing voice-changing options that will be added to Twitter Space. It will enable you to add filters to your voice through a variety of effects. Some may not want this, but for those who wish to change how they sound, this is handy. To check out more about this upcoming update, read on!

11 Facebook Ads Ideas to Improve Your Results

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Are you not seeing the desired results with your Facebook ads? Have you tried out different ads on Facebook and are still not seeing results?

If you wish to introduce your brand to a new market or you’re looking to generate more leads, you must choose the Facebook ad type that will fit the business goal you want to achieve.

In the article linked above, you will learn how to choose the best Facebook ad for your business goals and how your choice can impact you in the long term.

Top 10 Creative Marketing Ideas to Boost Your Business

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We live in the digital era where information spreads faster than wildfire, so it is difficult to find innovative ways to market your product or service. At the end of the day, it comes down to one question: what hasn’t been done before?

The secret lies in presenting what you have in an innovative and creative way to capture your potential customer’s attention. Digital marketing gives you various opportunities to do that. It allows you to combine art and science to generate a unique marketing campaign that will help you connect with your customers.

In this informative article, you will find some unique and fantastic marketing ideas that can help you take your business to the next level in the latter half of 2021.

Conclusion

In this week’s roundup, we came across some useful updates in internet marketing, starting with Twitter testing voting on tweets. Then we moved on to see Google added a new quick description element to its ‘About This Result’ panels for search results.

Next, we saw Twitter testing new vocal effects options for Twitter Spaces to reduce speaker anxiety. Then we looked at 11 Facebook ads ideas to help your business see the right results. Finally, we saw 10 creative marketing ideas to boost your business.

We will be back next week with more updates for businesses to stay up-to-date with the latest trends in digital marketing. In the meantime, check out our available blogs on internet marketing!

 

Post By Faiz Varghese (81 Posts)

Faiz Varghese is a social media marketer at TechWyse who is a knowledge craving techy. He loves to write quality content on the internet and has a passion for his job.

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