Many businesses enjoy the benefits of using the internet for advertising and marketing their products and services. As long as you are making use of internet marketing, your customers can find you online.
Today we have the top 5 updates in internet marketing that will help your brand be notable online.
Twitter Launches Live Test of Voice Recordings in DMs
Twitter is now officially testing voice clips in direct messages for their users in India, Brazil, and Japan.
With this update, users will be able to send voice recordings up to 140-seconds long in DMs. Voice clips are thought to be a valuable option for users, since it will open up Twitter to people of differing capacities (and particularly those who are visually impaired). This will also help with language barriers as it is generally easier to speak a language than write it.
Brands can see this as an excellent opportunity to respond to customer queries with fun and informational audio clips.
Facebook Shares New Insights into How to Maximize the Reach of Video Content
If you are a video content creator looking for ways to improve your videos' engagement and reach, Facebook has come out with some good insights.
Facebook recommends that the likes and interests of your audience are what matters: the algorithm is designed so that audiences are served videos they are interested in. As a result, it's important to create content that addresses your target audience's interests.
Another factor to consider is to ensure that your audience is watching your videos without skipping them and interacting with you either by liking, sharing, and commenting. That continued shareability is what then maximizes the reach of your videos, so as a brand, you should focus on creating engaging, shareable video posts.
YouTube Shorts Launching in USA in March
YouTube is planning to launch Shorts in the USA in March 2021. Many users prefer short, engaging videos, and a test conducted in India revealed that Shorts receive more than 3.5 billion daily views.
The setup is very much similar to TikTok: users will be able to create and upload 15 second videos, and many more features and tools will likely be added. Monetization is possible in shorts, so this will be a good opportunity for advertisers to promote their brands and maximize their reach.
The expected update will feature a carousel that will be added to the YouTube homepage as the space for shorts. More updates will be announced as we reach the launch date.
YouTube Rolls Out New Video Comparison Tools for Creators
Creators now have a new tool to compare the performance of their videos on YouTube. With this new comparison tool for video content creators, YouTube makes it easier for marketers to understand what is and what is not working in their video content strategies. This tool will be available in the Analytics section of YouTube Studio.
The comparison data will be in the dot format: each dot denotes the video’s performance over the same timeframe. Users will be able to analyze the performance of 100 videos in a specific timeframe.
Digital Marketing 101: Google Penalties – What You Need to Know
Has your website ever been penalized by Google for not following the rules? Many marketers worry about using bad SEO and receiving a penalty. This blog discusses what Google penalties are, how you get them, and what steps you can take to make sure your website ranking is not severely affected by one.
Recovering from being penalized by Google can be difficult, so it is important to always be careful with your website: you should ensure the website is free from malware, spam, phishing or viruses, hidden links or text, keyword stuffing, cloaking, a high volume of duplicate or scraped content, pages full of irrelevant keywords, or deceptive mobile redirects.
Please read this blog from TechWyse and contact us if you have any questions!
Wrapping up:
Today we saw that Twitter is launching new voice clips in direct messaging. Next, we got some insight from Facebook about maximizing the reach of video content. We are waiting for YouTube Shorts to launch in the US to make use of short video content on that platform. We also saw the features of the new comparison tool in YouTube analytics, and finally, we learnt about Google penalties and how to prevent receiving one.
We will see you next week! Until then, stay updated with our blogs on internet marketing
