This week we are back with more internet marketing news! Today we’re going through six social media marketing attribution models and tools to help marketers. We’re also looking at how we can make a more compelling case for content innovation, how automation layering can help advertisers do better PPC, and what Google’s change in “nofollow” link means. Lastly, we’ll look at Google’s new ad targeting options, Google assistant action and more!
Here are some updates and news on internet marketing for improving our SEO skills!
One of the common challenges faced by marketers these days is performing in-depth analytics. When marketing your product or service, you’re likely to do it through a variety of channels. So, how do you know which channels are performing well and which ones aren’t? With traffic flowing to your website from a Facebook ad or a piece of content you just published, which of your marketing channels caused a spike in conversions that led to increased revenue?
With marketing attribution, you can examine the whole customer journey, from lead to purchase. This information will help you assess what is working best for your brand. If you are looking for tools that can help you better measure attribution, read the article to discover six attribution models and tools that can help you!
It is no doubt that content is king when it comes to marketing. As a content marketer, it’s essential to prepare innovative ideas and persuasive in-person presentations to company leaders. But this is not a skill that many marketers spend time honing. It is necessary to overcome the pain of the pitch, craft convincing presentations, and to deliver them with confidence. Do you want to know how you can do these effectively and provide a compelling case for content innovation?
Read the article to learn some tips on how it can be accomplished, and practicing them can surely make it more comfortable for you!
Automation has been around for a while, and it is no doubt that it has impacted digital marketers tremendously. What could Google’s SafeSearch possibly teach us about becoming a better digital marketer? Turns out, a whole lot, because it perfectly explains how algorithms are used to automate search and those same principles used by Google can assist PPC pros in improving their game. The concept of automation layering is believed to be vital for PPC success.
Read the article to learn more about how automation layering can help advertisers enhance their PPC campaigns!
What Google’s change in nofollow link means
Google announced on September 10, 2019, that it was time for the “nofollow” attribute to evolve. The “nofollow” attribute was introduced to eradicate spam and combat links that fed on the advertisements. It became a Google favourite to take care of the latter. The Google link policy is witnessing further new changes. As time advances on this update, we will have more reliable information as to what changes will be needed in our SEO strategies – if these attributes affect ranking signals.
Read the article to learn more about the update and how it can affect SEO!
Google updates its algorithms on a regular base, and they continue to add new features. As marketers, it is essential to be up-to-date with these updates and their functions. Google is changing how it shows snippets in European news. They are also changing the way it presents search results for European press publications. Google is testing the new search with a photo feature for local searches in selected countries. Users in the US and Australia have noticed that Google has begun adding city names to search snippets. Furthermore, video campaigns now support campaign-level conversion settings.
Learn more about Google’s new Ad Targeting Options, Google Assistant Actions, and more from the article!