Happy Tuesday!
This week we’re back with more exciting news in the world of internet marketing. We'll take a look at Google Chrome expanding its ad blocking efforts within videos. As well, how using the Apriori algorithm and BERT embeddings can visualize the change in Search Console rankings. Thirdly, Chrome’s changes to video adblocking could impact YouTube and we'll see how to create a Facebook marketing plan that models your customer journey. Finally, Google's launching an SOS alert for searches related to the coronavirus outbreak!
Google Chrome Expands Ad Blocking Efforts to Ads within Videos
While going through videos on YouTube, there's usually a lot of annoying and intrusive ads that run before and after videos. Google Chrome's built-in ad blocker will now block these ads according to what the Coalition for Better Ads standards finds disruptive!
The Coalition's Better Ads Standards was recently updated to accommodate a new set of standards for ads shown within videos. After researching 45,000 customers worldwide, the following three ad experiences were determined to be disruptive on video content with a duration less than 8 minutes:
- Pre-roll ads: Long, non-skippable ads or groups of ads which are usually longer than 31 seconds appearing before a video!
- Mid-roll ads: These are ads of any duration appearing in the middle of a video.
- Image or text ads: Appear on top of a playing video and are in the middle third of the video player window.
These standards only apply to videos that are less than 8 minutes in length. Thus, videos longer than 8 minutes can still get away with any type of pre-roll or mid-roll ads.
Using the Apriori Algorithm and BERT Embeddings to Visualize Change in Search Console Rankings
We're living in a world of data with different tools for everything. However, with data coming out of our eyeballs, how do we refine large data into something meaningful?
In this article, Oakes tells us how his idea of mixing new with old can create a tool that has value for something, we as SEOs, do all the time. By leveraging a little known algorithm called the Apriori algorithm, along with BERT, we can produce a useful workflow for understanding organic visibility better!
So, what is the Apriori algorithm?
It was an algorithm initially proposed by Rakesh Agrawal and Ramakrishnan Srikant in 2004. Primarily, it was designed as a fast algorithm used on large databases to find association/commonalities between component parts of rows of data. These commonalities were called transactions.
You all know what BERT update is. So, how do we combine the two and make good use of it in marketing? Read the whole article to find out!
Chrome’s Changes to Video Ad Blocking could Impact YouTube
The elimination of mid-roll ads will have a huge impact on YouTube. The pre-roll standard looks tailored to YouTube's TrueView ads, which allow users to skip after the first five seconds. However, Bumper ads will not be impacted.
You'll see some changes in the appearance of display banners on YouTube videos. In fact, YouTube.com will be going under review for compliance with the standards like any other website.
Publishers and video platforms will get four months to adapt to the standards of having their ads now show up on Chrome. Advertisers should have a proper plan and evaluate their media buys to gauge how the change is going to affect their company after August.
How to Create a Facebook Marketing Plan that Models Your Customer Journey
If you're marketing on Facebook to generate leads, you will need to know where to get your viewers. As well, you'll need to understand how to attract them with relevant posts.
Making a strong initial impression is key on Facebook, but how can you attract visitors quickly? By having a proper marketing plan that will meet your prospects and customers at every stage of their journey!
In this article, you'll discover how to modulate a proper plan. Here's what we'll be covering:
- Mapping out multiple customer journey scenarios
- Optimizing for the awareness, purchase, and evaluation stage of the customer journey
- Measuring the performance of your new customer-centric approach
Facebook is an excellent platform for increasing brand awareness and sales. By having a proper marketing plan, you can do wonders!
Google Launches SOS Alert For Searches Related To The Coronavirus Outbreak
Google announced the launch of an SOS Alert for related searches. This is a part of its efforts to fight misinformation around the 2019 Novel Coronavirus outbreak.
They issue SOS Alerts consistently for any crisis around the world where people might be at risk and are looking for information. It's no different in the current case of the 2019 Novel Coronavirus outbreak, as many look to Google search for help.
As a result, when you search for "coronavirus," you'll receive a card on the right offering help, advisory information, and safety tips from the World Health Organization. For more information, click here.
Conclusion
There's been a lot going on in the world of internet marketing. Google Chrome is expanding its ad blocking efforts within videos, which will greatly impact YouTube. The Apriori algorithm and BERT embeddings are helping us to better understand organic visibility. As well, you can create a Facebook marketing plan that models your customer journey to know where to find your viewers. Finally, Google's launching of an SOS alert for major crises in the world will give users an easier way to access information on major current events. Read our blog for next week to stay up to date on all the changes happening in internet marketing!
