This Week: Keyword Stuffing, Web Design Tips, Google, PPC 2022, and More!

Happy Tuesday!

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.

This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top!

Keyword Stuffing As A Google Ranking Factor: What You Need to Know

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Back in the day, it was true that the more keywords you used - the better you’d rank on Google. Once people caught onto this, many took advantage of it in an effort to outrank their competition. That all changed after the 2011 Panda algorithm update, after which Google advised that website’s not use Keyword stuffing as it offers no real search value to users.

The 2013 Hummingbird algorithm update was also huge for Google, as it allowed users to type more of a ‘natural’ query and Google would match it to content that was better geared towards what they were looking for. Many say it marks to shift in businesses putting out more human content. Today there’s a lot of evidence that Keyword stuffing continues to negatively affect Google’s ranking factor, as we all know Google places a big emphasis on User Experience.

Click above to read more on Keyword Stuffing.

10 Essential Web Design Tips for Your Website This 2022

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Over the past few years, good website design has become the main focus of the eCommerce community - as consumers are shopping online more than ever before. The art of good web design combines aesthetics, accessibility, easy navigation, etc.

This article covers the top ten essential design tips for you to consider if you’re looking to improve your website in 2022 including focusing on readability, using high-quality graphics and images, being mindful of colours, including proper CTAs, and optimizing your mobile site.

If you’re looking for more design tips to take your website game to the next level - click above!

Google Launches ‘Shops’ Section in Mobile Search Results

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Google has started off 2022 by adding a ‘Shops’ section to mobile search results which will show the top 3 (can be expanded to 10) options for shops when users conduct a mobile search. Right now it is currently only available in the U.S but is a significant update as it shows that Google is continuing to expand its shopping section for results.

Google has said this will impact organic search the most, which is important to note. If your business doesn't rank well organically this may make it more difficult to be seen. Since 88% of people that conduct local searches on their phones end up visiting the store within a week - this can have a significant impact.

Click above to learn more about the Google ‘Shops’ feature!

Conversion Rate Optimization (CRO): 8 Ways To Get Started

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These days, a lot of marketers and businesses are concerned with generating traffic and sending leads to websites - but what happens after they get there? Conversion Rate Optimization is a strategy you can implement to get more out of existing leads and encourage long-term growth by making content enhancements, split testing, and improving workflow.

Your conversion rate is calculated by the number of conversions divided by the total number of visitors and then multiplied by 100. This means the higher your number of visitors that become conversions, the better your conversion rate. This article lists four main places you can implement a CRO strategy, including Homepage, Pricing Page, Blog, and Landing Pages.

Interested in learning how to get started? Click the link above.

2022 Preview: 7 PPC Changes to Look Out for in 2022

With all the Google algorithm changes we’ve been seeing recently, its’ no surprise that the world of PPC is also changing. This week, our Paid Media Manager, Vlad, has put together a list of seven big PPC changes to look out for in 2022.

This includes changes to ad formats and keyword match types, further development and increased use of PPC automation, adoption of Responsive Display Ads, a rise in popularity of voice search, and more!

Stay up to date with the latest trends - click the link above to read more.

Wrapping Up

So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.

To do a quick review, first, we looked at Keyword Stuffing as a Google Ranking Factor. We then moved on to explore ten essential web design tips for 2022.

Next, we learned about Google’s latest update to their ‘Shops’ section for mobile search results. We followed this with an article on Conversion Rate Optimization (CRO) and discussed eight ways to help you get started. Lastly, we discussed 7 PPC changes to look out for this year.

Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!