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Internet Marketing March 8th, 2010
Happy Monday! We hope you are enjoying the nice weather like we are! If you are like me you probably jumped straight from the Olympics hangover straight into the Oscar ceremonies Sunday night. You may also have been surprised with who won best picture. I suppose I have to go and see the Hurt Locker now! Can it really impress me more than Avatar did?
Anyhow lots to report this week in internet marketing!
For a change we are not talking about Google as we reviewed the search engine market share changes in February 2010. That is because Bing made the biggest increase in this month. Mind you they still rank a distant 3rd in market share but we do want to give them the props they deserve for search engine innovation and experience. Quite simply – we all like using it!
It seems that a few times a year Google offers us something somewhat different to help us assess or learn how to ensure our websites are optimized properly for search engines. This week Google released there ‘SEO Report Card’. While it may not be what you would expect it is yet another nice way for us to assess how our own sites are measuring up. Make sure to visit the page to download the SEO Report Card PDF.
One of the regular challenges we face with clients doing paid search campaigns is understanding the very premise by which it works. Chris has given us a simple article which helps explain why you first need to determine what an acceptable cost per lead or sale is and then once reached begin spending more money! It really is a simple concept and is usually only understood by the clients that realize pay per click is not an expense but a way to generate more business.
Google continued the push towards personalization this week. Not only did they point to the fact that visitors do not want to reorganize organic rankings but they offered a solution. Now visitors can mark the pages they like by simply clicking and putting a star beside the site. By doing this when you do a search your starred results will appear at the top of the page. We already have starred our favorite site when we type ‘Internet Marketing Toronto’ 🙂
We really enjoyed this step by step article for people that have concerns over how well there website is being scanned by search engines. This article provides some really strong points. These are all points that we look at and highly recommend for anyone interested in understanding why your website is not showing up in the SERPS.
We hope that you all have a great week.