Another Tuesday - another update on what's happening in marketing!
We've got lots to share this week that will help SMBs and marketers stay on top of their game!
First, we'll see LinkedIn's latest addition to its sales navigator platform. Then, we'll look at how Google is making it easier to control shopping ads by country. After that, we'll see how Scribd acquiring LinkedIn's SlideShare will expand the company's digital library.
We'll also go through one of our Digital Marketing 101 series, telling us the difference between content marketing and PR. Finally, we'll take a peek at a step-by-step guide to marketing on Twitter.
Let's dive in!
LinkedIn Adds New Alerts and Lead Management Options to Sales Navigator
LinkedIn has announced some new additions to its sales navigator platform. The platform can provide more solutions to businesspeople who are working remotely and who cannot hold their regular meetings with clients due to the pandemic.
Firstly, LinkedIn added two new machine learning-enabled alerts. This helps keep salespeople aware of their business's activities that are relevant to them.
- Buyer Interest Alerts- These alerts are signalled when employees and leadership at a saved account engage with your company's LinkedIn page or website. Buyer Interest Alerts will give you buying intent insights that will help you decide when's the right time to engage.
- Relevancy for Alerts - Through predictive technology, LinkedIn will help you find the most critical alerts. This ensures you don't neglect anything that may be important in developing a relationship with your buyer.
These updates could help businesses pounce on potential opportunities at just the right time. As well, LinkedIn is adding a new 'Outreach' listing in its Lead Lists. This addition provides an overview of your LinkedIn activity with each contact you make.
Google Makes it Easier to Control Shopping Ads by Country
A new attribute from Google will allow you to exclude certain products by country. If your Google product feeds are set to display products across various countries, there's an additional field to give you more flexibility. You can now use the shopping_ads_excluded_country attribute to keep select products from getting displayed in certain countries you're targeting.
For example, if Canada is your primary country of sale and you decide to add U.S and Mexico as additional countries in Merchant centre, you can use the shopping_ads_excluded_country attribute to exclude some products from getting advertised in the U.S or Mexico Shopping results. So now, with this attribute, you won't have to create separate feeds for each country to control which products are shown where.
LinkedIn Sells SlideShare to Scribd
Scribd acquired SlideShare, a digital library leader for books, audiobooks, and other professional works from LinkedIn. Scribd has purchased the digital library with a mission to change the way people read by providing access to the world's best content.
Scribd specializes in hosting millions of user-uploaded documents-like business templates, study guides, self-published stories, books, and more. The acquisition includes everything from SlideShare's 100 million users, its hosting tools, and its entire archive of presentations and documents. This means that if you are a SlideShare user, this means that your account and uploaded content are all safe.
Although Scribd is a subscription service that offers unlimited access to its entire library for $9.99 per month, SlideShare will remain a free service. To see other details about the acquisition that are important for existing SlideShare users and the new content at Scribd, read on!
Digital Marketing 101: Content Marketing vs PR
This is the right blog for you if you don't know the difference between content marketing and PR! Or, if you're struggling with which one you should choose to market your business. Here at TechWyse, we have decades of experience with both forms of marketing, so we can give you a clearer picture of what they are, how they differ, and how each can benefit your business.
If you are a business owner or manager, you will want to market your company to increase leads, sales, and conversions. But, it's essential to know which type of marketing will lead to that success and give you the highest return on your investment (ROI).
In this blog, you'll see what content marketing is, how it works, and how SEO and content marketing work together. As well, you'll learn what public relations is, how it works, and then finally the difference between the two.
Twitter Marketing Made Simple: A Step-by-Step Guide
Twitter has 145 million active daily users, and its popularity makes it a reason for businesses to add Twitter to their marketing strategy. But with more than 500 million daily tweets, you need to be strategic and intelligent to grab your audience's attention. You must always approach social media with a plan, and Twitter is no different. Understanding how this social media works and how to fit it into your overall social media strategy is the key to success.
But where do you start when creating your Twitter marketing strategy? In the article, we'll discuss the elements of a successful Twitter strategy.
You will also discover tips to improve your Twitter followers, how businesses and organizations can make use of the platform effectively, ways to use Twitter to generate blog content ideas and finally, some simple steps to skyrocket your Twitter marketing.
Wrapping Up!
So far, we've come across many features and updates that can help you improve your marketing knowledge this week. From seeing LinkedIn's new additions to its Sales Navigator platform, to Google making it easier to control shopping ads by country, there's been a lot of new updates. As well, we saw how Scribd acquired LinkedIn's SlideShare to expand its digital library. We also came across an article giving the difference between content marketing and PR to help you choose the right one to market your business online.
Finally, we saw a step-by-step guide to Twitter marketing made simple.
Want to learn more updates on the world of digital marketing and expand your knowledge? Take the time to check out our latest blogs and stay safe!
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Great article!