Happy Tuesday!
We're back again with more updates from the world of internet marketing to help SMBs and marketers to stay on top of their game!
This week, let's look at some essential updates we've found. First, we'll start with some Google My Business tips as we begin to head out of the pandemic. Then, we'll see Instagram testing its "Shops" feature with select users. We'll also look at the ultimate list of content ideas for your social media strategy.
As well, we'll have a look at the Google retail site analysis tool to grow your store. Finally, we'll take a look at one of our blogs telling us about the importance of web design.
Let's dive right in!
Google My Business Tips as We Head Out of Lockdown
As we can see, many businesses are now opening again after the lockdown. Consumer habits have changed, and businesses need to react in these changing times. In this article, we look at how you can use Google My Business (GMB) to capitalize on both of these consumer trends.
During the pandemic, we've been looking for search insights on the COVID-19 recovery. One of the key findings observed was that "when will" searches dominated during lockdown but, now, "near me" searches are back, highlighting the importance of local shopping and a need for local information as business gradually comes back to normal.
Read on in the article and discover the steps you need to take on Google My Business (GMB) to turn "near me" searches into foot traffic for your business.
Instagram Begins Testing "Shops" Feature with Select Users
Instagram has begun testing the latest Shops feature with select users globally. This helps with their vision to set up a single online store for customers. Taping on the "Shops" tab at the bottom bar on Instagram will direct users to the existing shopping experience in the app, with a listing of posts having Shopping Tags on them. For those in the test, the Shops tab would replace the current "Activity" tab.
This way, any seller, big or small, can kickstart their business online and get valid customers whenever and wherever is most convenient. The company said that in Facebook Shops, users will be able to message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries, and more.
The Ultimate List of Content Ideas for Your Social Media Strategy
If your business is not active on social media, you're missing out on a lot. By not having social media, there's a high risk of people forgetting about you. Are you someone who is struggling to think of ideas for your next post on social media? It should never be complicated when it comes to creating content for your social channels. In this article, we'll give you different content ideas and how you can execute them to take your social media content to the next level.
Your social media posts need to be engaging, and one of the best ways to do so is to showcase your company culture - and it's super easy. One way is to share some informative blogs from your website. Blogs provide immense value to your customers, prospects, and your website itself. You can create social media posts for national, international, and even quirky holidays.
Video content should be considered an essential part of your social strategy, as it can generate 12x more shares than text and images combined. You can use hashtags like #throwbackthursday to share any notable events, milestones, celebrations, or fond memories in your business or industry. As seen, there is so much you can do to get your brand recognized on social media. Read the article to get more ideas!
Google Retail Site Analysis Tool – Grow My Store
Have you ever wondered how your retail site stacks up against the competition? Now, Google has a retail tool called Grow My Store that will tell you how your website performs. As well, it provides insights and recommendations on how you could be doing better.
The tool claims to boost your business with a quick and easy evaluation of your retail website. However, Google does not guarantee any changes or improvements in your site's performance. So, what is Google Grow My Store?
Google My Store is a new Google tool is used to evaluate a retail site's customer experience, with tips on how you can improve. Google partnered with global research agencies, Ipsos MORI, and Kantar TNS conducts various studies and collects useful insights. With this data, it creates a personalized report for each website and compares them with your competitor sites that offer "Best in Class," customer experiences.
To learn how to get started with Google Grow My Store, read on in the article.
Digital Marketing 101: Why Great Web Design is Essential
For a business looking to build an online presence and generate leads, it's essential to have a well designed and high performing website. Many businesses are looking to switch over to digital platforms and enter the competitive online marketing world of SEO and paid search.
The need for strong website design has increased over time. Google continues to roll out various updates that reward different websites based on a variety of standards. You can win this game if you have a well-optimized, fast-loading, and well-designed website.
It isn't easy to rank and generate conversions if you don't have a strong website. In the article, we see some examples of why you need great web design and how it will help your business!
Conclusion
So far, we came across various features and latest updates that can help you improve your marketing knowledge. From seeing some essential Google My Business tips as we head out of lockdown to Instagram's "Shops" feature, a lot is happening. As well, we saw the ultimate list of content ideas for your social media strategy. We also came across Google retail site analysis tool that can help businesses analyze their site performance.
Finally, we saw an article from one of our own blogs on the importance of web design.
Want to learn more updates on the world of digital marketing and expand your knowledge? Take the time to check out our latest blogs and stay safe!
