We’re back with some more updates from the internet marketing world to help SMBs and marketers stay on top of their game!
This week, we’ll look at some essential updates we’ve found. We’ll start with Google adding new tools to help SMBs align with varying customer behaviour. Then, we’ll see how businesses can use YouTube video builder. As well, we’ll look at some of the best social media ad platforms for small businesses.
We’ll also see an article on how to get started with your startup budget strategy. Finally, let’s take a peek at Google adding various features aimed at helping small and brick-and-mortar businesses re-emerge as local economies begin reopening.
Let’s dive in!
Google Announces New Funding for Non-Profits, Adds New Tools for SMBs to Align with Shifting Consumer Behaviors
Google recently announced an additional $200 million ad grants to support non-profits as they deal with the growing impacts of COVID-19. It’s also adding a range of new tools to help SMBs make better use of Google’s promotion and ad options, and eventually increase reach and exposure to stay afloat amid the pandemic.
Firstly, let’s look at the expansion of Google’s Ad Grants program. In this program, Google allocated an extra $200 million for non-profit organizations, taking the total available Ad Grants funding to $1 billion.
As explained by Google:
“This $1 billion helps nonprofits around the world that are tackling pressing issues like COVID-19 response and recovery, especially in developing economies.”
Additionally, they are adding a range of tools to help businesses mitigate the impact of the pandemic. Google is also adding new notifiers to its shopping tab listings to display local store information. This includes things like locations, product availability, and options like delivery and curbside pickup.
How Businesses Can Use the YouTube Video Builder
In this article, Greg Jarboe discusses how businesses can use YouTube Video Builder, especially for small and medium-sized enterprises. He goes on to talk about how he was a fan of the free app called Directr for Business, and that it was later acquired by YouTube in 2014 and shut down in 2017. He then goes on about something similar that came up recently – YouTube’s Video Ad Builder!
So how can YouTube Video Builder tools prove to be useful?
The beta version of Video Builder proves to be useful to many businesses without any doubt! However, the video builder tool will be even more helpful to a broader spectrum of smaller businesses and those with less creative experience. Video Builder would also be useful to brands or agencies with existing video resources by adding a quick intro or a promo to their business story!
This tool will be able to be useful to marketers by enabling them to make videos for a TrueView action campaign.
Best Social Media Ad Platforms for Small Businesses
If you are someone who wants to grow your business online, social media is an efficient and cost-effective way to do it. It can be pretty tough for a regular social media user to consider putting money into various platforms. However, once you know what each platform has to offer, you’ll be able to take a call with ease. Advertising helps your business to grow and reach more people. If you can advertise on the right platform, your brand will get the proper exposure!
So, how do you know which platform to advertise on?
It can be pretty tough to be a business owner with little marketing experience to decide on which platform to create an account for advertising purposes.
First off, you need to know if your audience demographics match the platform you wish to advertise on. Knowing your audience is vital to your decision because otherwise, it’s pointless to advertise if you don’t know your audience.
In this article, an analysis of 4 of the top 10 most popular social media platforms, Facebook, Youtube, Instagram and TikTok, is provided. This will help you decide on the platform you wish to advertise on after you have understood your audience!
How Much Money Should a Startup Allocate To Digital Marketing?
Digital marketing is growing every day, and with so many people connected on the web these days, we can clearly see why so many businesses rely on digital marketing to get their business going. We saw even more of this during the Coronavirus pandemic.
If you are currently operating a startup, you’re likely working with a shoestring budget to stay afloat. The difficult part is to figure out how much capital is required to maintain a solid marketing plan for your startup. We can see the trend in customer behaviour has changed in these times, and it’s essential to maintain a high level of flexibility to react.
Every dollar counts, and online advertising is where it’s at, least for the foreseeable future. Read on to learn more about how to get started with your budget strategizing.
Google is Adding Local Store Details to Shopping, Free Promoted Pins for Smart Campaigns, and More
As we know, Google is doing a lot to help local businesses and SMBs cope with the pandemic aftereffects. Right now, they’re adding local store details to Shopping. As well, free promoted pins for smart campaigns and even more this time around! These features and updates are to help small, brick-and-mortar businesses re-emerge as local economies begin reopening.
Google has also made a significant change to its travel product this spring. This allows hotels to choose a pay-to-stay pricing model. With this, Google gets a commission, but only when the person shows up for their stay.
Another addition is the appearance of local store information on the Google Search Shopping tab in all countries where it’s available.
There are more features and updates that Google has brought. Read the article to discover more reasons retailers need to update their GMB listings!
So far, we looked at updates that can help you stay up to date and improve your marketing knowledge. From Google announcing new funding for nonprofits to the new YouTube Video Builder, a lot is happening! As well, we saw how to go about advertising on social media platforms. We also came across an article from one of our own blogs on how much money a startup should allocate to digital marketing!
Finally, we saw some new features Google is adding to help local businesses and services during the reopening phase!
Want to learn more updates on the world of digital marketing and expand your knowledge? Take the time to check out our latest blogs and stay safe!