Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of most interesting and thought-provoking articles from across the web. We’re looking at how to build landing pages that boost conversions, as well as best practices for local SEO, and content marketing tips for B2C companies. We’re also looking at how to measure your website’s success, as well as tips for measuring customer sentiment.
Your ads and landing pages are an opportunity to pitch products and services to your customers. Building your ads and landing pages based on what consumers want will help you boost conversions and revenue. Use product listings to increase images in SERPs and side-by-side product comparisons to help the user make a decision. Encourage customer testimonials, incorporate video product demos and use a livechat assistant. Lastly, linking to media coverage of your products will grow conversions.
With an ever-rising number of users entering “near me” searches on Google, local SEO has become crucial to the success of local businesses – and there are some best practices to keep in mind. Ensure your Google My Business (GMB) listing is verified and that contact information is consistent across all platforms. As well, embed a Google Map on your website that points to your Google Plus local listing, and include geo tags with your location on each page of your website. Optimize meta tags and page content for local keywords, such as city name, create location pages, encourage customer reviews and build citations through local directories.
Many marketers apply B2B content marketing tactics for B2C companies. This article outlines some tips for B2C companies to grow their ROI from content marketing. First, it’s important to understand your target customer. Unlike B2B content, B2C companies should be looking to reach their customer on an emotional level and should focus on content that is fun or inspirational. In order to successfully target your content, this article suggests creating a buyer persona. Lastly, promote your content through paid advertising on social media platforms, like Facebook.
Many small businesses don’t have a website, and those who do are neglecting to optimize to boost traffic and conversions. Given that the majority of people search for businesses online, this is a problem. If you’re unsure about whether a website is a smart investment, this articles outlines some tips and tricks you can use to measure it’s success. Tracking and measuring website traffic can help you determine how users are finding out about your business, and what percentage are new or returning. You can measure user engagement through time on page, comments, social shares and more. Lastly, you can understand the steps a user takes before converting, ultimately helping you to generate profits.
Measuring ROI from social media is difficult – but measuring customer sentiment will help you better monitor engagement, prevent problems, improve your business and identify trends, among other benefits. For example, you might see a significant boost in brand mentions on social media, but in order to measure ROI you’ll need to determine the nature of each mention. There are a variety of metrics you can use to measure customer sentiment, including the speed and frequency of comments, the tone and context of mentions and Facebook “reactions.” As well, monitor which content is being shared and your customer satisfaction index. Keep an eye on reviews, and be aware of any significant shifts in social media engagement.