Internet Marketing June 28th, 2016
Hello and Happy Tuesday!
This week, we’ve gathered some of the best and most helpful articles from across the web. We’re looking at ways of improving your lead generation strategy, as well as tips for getting your content marketing to go viral, and insights for your paid search team. We’re also looking at clever cheat sheets to help in your digital marketing efforts, and tips for writing influential ad copy.
In order to keep your business healthy, you need a steady flow of leads, but this means avoiding some of the common pitfalls that can slow business and lead you off track. For example, don’t throw shots in the dark — instead, pick one or two strong strategies at a time, test them, assess what’s working and getting traction, before moving forward. Also, you have to walk before you can run, so start by building up your online presence through engaging content, white papers, and more, before expecting leads to start rolling in. Your sales funnel should be mapped out carefully and you’ll need to a have a solid grasp of your audience and customer base.
A great piece of content marketing that will get read and shared widely is not easy to create. The first step is to create great, informative and interesting content. But you can’t stop there. It’s just as important to market your work, share it, and get people to link back to it. Make sure your content has a clear business goal, like to boost leads, to grow sales, or to build your brand and community. Make your headlines clear and direct, but also exciting and engaging, to encourage people to click.
The insights you’ve learned in the world of organic marketing can often also be applied to your paid search campaigns. For example, take a closer look at pages that garner a high number of organic visits and engagement. For your next landing page, test out a similar style page with comparable titles and descriptions in your paid strategy. Also, you may be able to form a clear split in the messaging for paid vs. organic campaigns, because organic may already be doing a solid job of getting certain messages out there, leaving room for you to focus on other priorities for paid campaigns.
When it comes to digital marketing, there’s so much to stay on top of. From content and social media marketing, to SEO and outreach, to paid ads and organic analytics, the full breadth of the work takes a great deal of expertise and savvy. But there are also so many tools and resources online to help you through each step of the way. For example, this article links to an infographic that depicts the anatomy of a perfect blog post. It also links to a great check list from Moz that helps newbie SEOs establish best practice to tips for keeping your site search friendly. It also features a guide to creating the ultimate landing page, among many other handy tips.
There’s a real art to writing strong Ad Copy that converts users. What causes people to choose one service or product over another? The way you write your ad copy can make a world of difference. The strongest ads are often those that tap into human emotional and elicit a strong reaction from users. You can also use fear or ego-boosting to reach the user on a deeper level. There are a number of impactful verbs that stimulate a visual image, paint a picture or create the feeling of action, in order to engage with users.