Internet Marketing May 24th, 2016
Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered a collection of helpful and interesting articles from across the web. We’re looking at an SEO checklist to help website owners, as well as ways to boost your local search ranking, and SEO techniques to increase traffic to your website. We’re also looking at creating perfect posts on social media platforms and a unique way to increase landing page conversions.
Search Engine Journal recently updated their SEO checklist to reflect some of the major algorithm changes in search engine optimization. SEO changes quickly and for many website owners, it can be hard to keep track of all the information. Generally, there are three main areas to focus on: basic SEO, keywords and on-page SEO, and content optimization. To beef up your site’s SEO health, follow this checklist and implement some of these SEO practices to earn clicks and bring in revenue.
For many big companies, establishing brand recognition is extremely valuable. However, this doesn’t only apply to large companies like Coca-Cola and Starbucks. Branding for local businesses is different from big brands. For small and local businesses, local business branding should focus on their location, quality work, personalized service, and trustworthiness. Branding locally raises a business’s profile, boosts their online presence, and good online reputation. Take a look at this article to see how your local business can appear in search results and have a recognizable brand.
A troublesome problem that many business owners face is their website suffering in ranking. When your strategies aren’t performing, then it might be time to review your campaign’s strategy. To increase your website’s traffic, doing an audit on your site can help you to better understand the success and mistakes of your campaigns. By determining where your efforts are being spent best, you can emphasize your resources in creating better content, getting involved in the community, and building your local SEO.
Social media is an important outlet for companies looking to increase brand awareness and online growth, generate leads, and engage with customers. However, your social media strategy for Facebook is different from Twitter, LinkedIn, Instagram, and YouTube. Each platform has their own advantages and disadvantages. When sharing the perfect post on these platforms, it’s important to consider the post length, time, and type of post that will resonate most with your audience. Here’s how you can create the perfect post for all your social media profiles.
Is your landing page generating conversions for you? Optimizing your landing page can be difficult, but Ann Smarty shares with us a unique tip to prompt users to take action, and that’s by asking the right questions. Questions are a great way to engage with your audience and inspire a reaction. A well-placed question on the landing page can decrease immediate bouncers and trigger more conversions. Find out how you can craft a powerful question that will pique curiosity and generate leads.