Internet Marketing March 22nd, 2016
Hello and Happy Tuesday!
This week in internet marketing, we’ve gathered some of the best stories and articles from around the web. We’re looking at the benefits of local SEO to help grow your business, as well as tips for making your content stand out, and a guide to SEO techniques that are as hot as ever. We’re also looking at the best domain names for SEO, and the most effective link building tactics.
As the world of SEO and online marketing is on the rise, local companies have to develop strategies for syncing their offline, physical strategies with their digital ones. Small local businesses are struggling to compete with the big players, and it’s more important than ever for those smaller companies to leverage digital and mobile-driven marketing. The goal is to increase exposure—there are consumers all around you with wants and needs who may not even be aware your business exists. Get on their radar by strengthening your local SEO efforts.
With the constant stream of content and information online today, it’s not easy to create content that stands out. In many cases, the top search results will be held entirely by the largest companies, so how can the rest of the market compete? A great strategy is to create 10x content, meaning content that is 10 times better than the rest of the noise online. Content that is high quality, useful, remarkable and that builds trust with the user will stand out online. The process has to involve stripping down the obvious questions and getting to the core of User Intent to find the most interesting and useful ways to address the server’s needs. It takes time, experimentation, and lots of research, but the payoff will really help your business to stand out.
In the world of digital marketing, Brian Dean is a reputable and insightful expert whose techniques have been widely replicated. Here, we revisit advice he gave on SEO techniques in 2014 to see which are still most relevant today. Digital marketing is a fast-changing world, but much of his advice still holds true. For example, use Wikipedia to find backlink building opportunities. Also, Reddit continues to be a great resource for conducting market research. You can also try to create content that has a clear benefit to the user—this is a tactic that may never go out of style.
Are some domains better than others for the sake of your site’s search rankings? There are certain tricks for choosing a domain that are particularly SEO-savvy. For example, it may seem clever to pick a domain name with your strongest keywords in it, but this gets flagged by search engines as Exact Match Domains. On the other hand, it is wise to incorporate your brand name into the domain. This handy guide outlines the logic behind these tricks.
There are many link building strategies, but some are more effective than others. Link roundups are most effective when paired with strong quality content. Guest blogging is a great strategy for link building, but it requires some patience and hard work. With a little leg work, there’s a lot of reward in claiming un-linked mentions.