Internet Marketing February 2nd, 2016
Hello and Happy Tuesday!
This week in internet marketing, we’ve gathered some of the best stories and articles from the web. We’re looking at the importance of prioritizing the user experience, as well as the payoff of updating your technical SEO, and tips for having a great content marketing strategy on a tight budget. And we’re also looking at improving SEO by building trust with users, and a few simple steps for getting more of your leads to convert.
Good content is certainly important, but it’s even more important to prioritize the needs and wants of the user. When people say “Content is King”, they’re referring less so to the quality of the writing than to how well the page answers the user’s search query. Take note of the way users interact with your page, look for places in which user intent is not being satisfied, and respond to those findings by revisiting the way you’ve optimized the page.
Technical SEO is often only factored in to strategy during the initial build of a page. It includes steps like linking to high value pages from the home page and only having one H1 on each page. By keeping on top of technical glitches, by ensuring 404 error pages are functioning properly, and by regularly improving blog architecture, among other helpful strategies, it’s possible to see great increases to organic traffic.
Effective content marketing doesn’t come cheap, but there are strategies that can keep your costs down while still having the benefits of strong content. After all, not all types of content have the same return—determine the cost of the types of content you’re interested in, research the metrics of your competitors and take note of successful content. From here, you can determine the most cost-efficient types of content and prioritize accordingly.
This two-part series looks at using SEO to turn visitors into leads and leads into sales. The trick is to think about not only attracting and converting users, but to also build trust with those users. Use clever blogging and other content to demonstrate your business’s utility and expertise, and create opt-in assets in just the right places on your site to gather contact info for your users.
Converting leads is never easy, but with the right strategy, it can be done. Tap into the psychology of the user, and track their progress through analytics to pinpoint success and problems with your campaign. The goal is to make it as simple and easy as possible for the user to convert, and to promote that ease and straightforwardness as frequently as possible.