Internet Marketing January 12th, 2016
Hello and Happy Tuesday!
This week in internet marketing, we’ve gathered some of the best stories and articles from the web. We’re looking at common design mistakes that can damage your SEO as well as new social media platforms for 2016 to adopt for your business, and tips on how to structure a blog post. We’re also looking at New Year’s resolutions for better SEO, and content marketing tips and tricks you can learn from your competitors.
When it comes to designing your website, there’s a lot to consider beyond visual appeal. The priority needs to be utilizing design to optimize your site for search engines. Google and other engines expect you to avoid generic file names for images, and prefer instead descriptive, readable names. Also, if you’ve incorporated key info into images, be sure to also include it directly in the text — text is much easier than anything else for the engines to read. Also, increase your traffic by using text, instead of images, for navigation links and menu items.
The mark of a new year is a great time to review your marketing strategy and ensure you’re using all the best tools at your disposal. But don’t get overwhelmed by the onslaught of new social media platforms that come out every year. This list will help you decide which tools to add to your belt for the coming year, and it includes a bit of everything. Whether you’re trying to build more visual content, to aggregate news and headlines, or to find the right app to monitor your various channels from one central place, this list will get you started.
Building a good blog with helpful, clear content requires forethought and strategy. There’s a standard, tried-and-true structure for basic blog posts, and there’s also the List Post, the Round-Up Post, the Review or Recommendation Post, and the How-To Post. Whatever the type of post, it’s always crucial to convey the information in a sequence that is logical, helpful and digestible. Writing blogs doesn’t have to be tricky, it just takes thought and planning.
Even if your other resolutions fall by the wayside in the coming days and weeks, don’t put off your digital marketing goals for another year. Consider these three pillars: content, link earning, and the user experience. Take advantage of tools that will help you determine which keywords you’re under-utilizing in your content. Also, link building is being replaced by link earning, which means providing more substantial and tangible content. And start measuring user experience to determine whether you’re creating clear pathways, helpful calls to action, and useful resources.
Keep your friends close, keep your competitors closer. By monitoring your competitor’s actions, campaigns and strategies, and taking note of what worked and what didn’t, you can learn from their trial and error and ultimately create a more informed marketing strategy for your business. This post shares some of the lessons learned through competitors, including the value of good content, keeping a calendar and sticking to it, and embracing visual and multimedia content.