It’s a new year and a new week in Internet Marketing! Let’s start 2015 with a fresh pair of eyes in the digital world. We will be taking a look at the importance of PPC and Pinterest’s plans for the upcoming year, as well as highlight a few changes that took place in SEO in 2014, with an added preparation guide for 2015. We’ll also take note of mobile marketing methods, and find better ways of understanding clients’ content needs.
SEO 101: How Local SEO Changed in 2014 and How to Get Ready for 2015
With Google updating its search algorithm multiple times throughout the year, it is important to be aware of both the minor and major changes in order to keep track of the impact on local SEO. This article outlines a few major changes that affected local SEO in 2014, and provides a few tips that will help prepare you for the upcoming 2015.
5 Incredibly Practical Reasons to Do PPC in 2015
PPC is an essential component of marketing, and has the ability to drive revenue. Whether your business is already in the game or is interested in hopping on the bandwagon, this article explains why PPC matters, and outlines reasons why every brand should consider it as a part of Internet marketing.
Tried-and-True Mobile Marketing Tips from 9 Experts
Mobile marketing is an increasing trend in the digital world, with the growing number of people fixed to their smartphones on the daily. In fact, more than half of all searches in North America are now done on mobile devices! In this article, some of the most strategic digital marketers provide a few recommendations on how to leverage mobile marketing to the best of your advantage.
3 Steps to Better Understand Your Customers’ Content Needs in 2015
Do you ever wonder what your clients are looking for with regards to content? It’s not enough to simply have content on your website anymore, you have to have helpful and interesting content in order to appeal to both Google and your customers. Check out the above article and ring in the New Year with a better understanding of your clients’ content needs.
3 Reasons to Use Pinterest in 2015
Pinterest is now one of the most browsed social media platforms in the world. With hundreds of thousands of new pins being uploaded every day, this active environment is the perfect place to attract new viewers. Get your social media marketing game rolling with the addition of Pinterest to your social media platforms! The above article outlines three reasons why you should pin on Pinterest.
Check out these additional articles for more Internet marketing news!
SEO for E-Commerce: Why You Need Structured Data
Yahoo’s Big Mobile Ad Play Is Coming