Internet Marketing December 22nd, 2015
Hello and Happy Tuesday!
This week in internet marketing, we’re looking at helpful tricks for engaging your online audience, as well as the top digital trends to watch for in 2016. We’re also taking inspiration from globally renowned brands that came back from the brink of failure and we’ve included helpful tips for effective content curation.
Modern online advertising makes it possible to continue to engage your audience even after they’ve left your website. By utilizing tools like Google Display Network’s Audience Builder, there are exciting opportunities to remarket to the customers you most want to attract, but the process can get complicated. Make your life easier by following a few simple tips: start with a clearly defined campaign goal; create an audience of engaged users by monitoring bounce rates and session durations; and, make the most of a late funnel audience.
Digital media landscapes are quickly changing, and there are a lot of trends to stay on top of for 2016. As we become more comfortable switching from one device to the next, mobile engagement is on the rise and websites are losing their standing in the face of apps. Virtual Reality tools are becoming increasingly accessible to wide audiences. More sophisticated AdBlockers will change how brands engage with audiences, and a rise in podcasting and more tailored storytelling and editorial content will all be making waves in 2016.
Great success doesn’t happen without hard work, patience, a bit of luck, and yes, a few bumps along the road. In fact, many great brands only became that way after a period of struggle, hardship and near failure. This article lists five great brands, including Marvel Comics, IBM, Pittsburgh Penguins, Nintendo, and Apple, each of which nearly lost everything before climbing back to the top. At the core of each brand’s comeback story are true and simple business fundamentals: respect your employees; listen to your customers; and, remember that timing is everything.
Content curation is key to any social media marketing strategy, and because it is so central to the larger goals, it’s crucial to develop a thorough content plan and detailed editorial calendar. Generating ideas for fresh, relevant and useful content can be tricky – consider drawing on the knowledge of your audience, of social media networks, and of content discovery tools, many of which are great resources.