Hello and Happy Tuesday!
This Week in Internet Marketing, we’ve gathered some of the best stories on the web. We’re looking at ways to achieve success in content marketing, why visitors aren’t clicking on your call to actions, and tips on writing high-quality ads. We’ll also be looking at social media tactics and key areas of an SEO campaign.
Content marketing is a must for any business that wants to rank high on search engines. Playing a crucial role in SEO and organic rankings, it can be difficult to achieve success in content marketing. The process of content creation may seem easy, but it requires a lot of skills to get it right. A successful content marketing strategy goes beyond social media shares and links. It should be generate traffic to your website as well. Check out this article to see how you can create, produce, promote, and convert with a successful content marketing strategy.
Ads are meant to be clicked on, but often times, the text in your ads aren’t attracting users to click-through. Whether you’re advertising on Bing or Google, you need to ensure that you ads are relevant to the searchers. If you only want visitors that are interested in the product or service to click on your ad, then you’ll need to target the correct audience. When crafting a high-quality ad, you’ll also need to consider the buying cycle of your users and how the ad message will be delivered. Take a look at this article to see how you can create high-quality clickable ads.
A successful social media marketing strategy is a combination of different tactics that work for your company. A strategy that worked for another business, may not work for you. That’s why you need to consider different tactics that is aligned with your company’s objectives. Many social media tactics have emerged through the years and some have shown promising results for businesses. In addition to the popular use of hashtags and engaging visuals, consistency and relationship building through social media have been a critical part of social strategies. Check out this article to see other social tactics that you should be using for your business.
Just like your other marketing campaigns, a successful and effective SEO campaign requires focus. In order to tackle the right issues and generate positive results, businesses need to have a clear strategy on what they’re trying to achieve. This means looking at the tactics they need to implement and understanding the competitive market. To implement a successful SEO campaign, you will need to focus on creating powerful content and removing any duplicate ones. Check out this article to find out what other areas you’ll need to focus on to have a solid SEO campaign.
Many people refuse to click on a call to action because they’re not sure where or what they’ll be taken to. Because the CTA is unclear to them, they will refuse to click on the call to action. In fact, many people avoid CTAs because they don’t have an urgency to motivate users to click through. Depending on the style, colour, and font of your CTA, these are all characteristics that affect the click-through rate. If your website visitors aren’t converting through your CTAs, take a look at this article to see if you’ve committed any of these mistakes.