Internet Marketing June 2nd, 2015
This Week in Internet Marketing, we’re looking at how you can use videos to target “I want to do” search queries, common SEO mistakes businesses make, and tips for small businesses to compete with big brands in PPC advertising. We’ll also be looking at ways to reach different generations with content and achieving leads from LinkedIn for small businesses.
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According to Google, 91% of smartphone users turn to their phones for ideas while doing a given task. Many successful brands have created videos and content around the popular search term of “how to”. These I-want-to-do, I-want-to-know, I-want-to-buy moments are micro-moments that tells businesses their consumers’ needs. By creating valuable content and videos, businesses can optimize these moments and play an instructor or expert role. Check out this article to see why it’s important to build content for these “I-want-to-do” micro-moments.
Often times, businesses are too focused on achieving top positions in search engines, they forget about SEO best practices. When optimizing your website for search engines, it’s important to avoid making SEO mistakes that can cause damage to your rankings. Several industry experts share their experience on SEO mistakes they’ve committed or seen businesses make. From duplicate content to keyword stuffing, check out this article for some common SEO mistakes.
Many small-medium businesses have the misconception that they can’t compete with bigger companies or enterprises on PPC ad campaigns. Although bigger companies have the ability to target more keywords and have a bigger PPC budget, smaller businesses can compete with smart strategies like long-tail keywords and limits. Take a look at this article to see how you can compete with larger businesses.
Businesses are currently struggling to market to the Boomers, Generation X, and Millennials because they all have different expectations and values. Although the Millennial generation is to surpass the Baby Boomers this year, does this mean you should focus your marketing efforts on the Millennials? Of course not, because even though each generation absorbs information differently, it’s essential for marketers to understand all their audience and reach all of them. Check out this article to see how you can reach multiple generations through content.
LinkedIn has becoming an increasingly popular media for businesses to us in generating leads. According to LinkedIn, they currently have 300 million members in over 20 countries around the world. LinkedIn is great for businesses to connect with other professionals that are interested in your products or industry. It’s search tool allows you to find and target individuals with positions, industry, location, and more. Check out this article to see how you can generate leads for your small business through LinkedIn.