Internet Marketing May 26th, 2015
This Week in Internet Marketing, we’re looking at achieving local SEO success, the keyword research process of consumers, and the importance of page speed for your website. We’ll also look at creating high converting visuals and different ways to market your business in an ever-changing Internet marketing world.
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The convenience of smartphones have caused customers to rely on their phones to provide accurate search results on local businesses. Google My Business has provided many benefits for searchers to attain immediate results on local businesses in their area and directions to the store. For many service businesses, optimizing your local SEO has helped to capture local business and customers in the area. Take a look at this article to see how you can increase sales by optimizing your local SEO.
The decision making and purchase journey of buyers have changed significantly since the use of search engines. They look for reviews, similar topics, competitors, and ways to maximize the use of their products through online research. As their keywords become more sophisticated, it’s important to understand their keyword research process. Take a look at this article to understand the modern customer journey.
Just because your website is mobile-friendly, it doesn’t mean you should stop improving your website. One of the main reason users leave a website is due to their slow loading speed. Your website’s load speed may not have a strong impact on SEO, but it does affect your sale and ability to convert. According to Econsultancy research, 88% of people who experienced a dissatisfying visit due to page load times are less likely to return to the site. Check out this article to find out why improving your site speed is important.
When you’re posting social media updates for your business, you need to focus on incorporating visual content as well. However, the kind of visuals you post is important to consider. The fonts, colours, and size of your visual can affect the way it is shared over social. In fact, understanding the design, science, and psychology of visuals can increase the amount of shares and engagement. In this article, you’ll learn to create images that will encourage readers to re-share.
In an ever-changing Internet marketing world, the only way to stay ahead is being knowledgeable and improving your strategies. Customers these days spend a lot of their time on social media and researching their products before purchasing them. Therefore, improving your social media marketing, blog, and local marketing strategies will be beneficial for your business and help you stay ahead of your competitors. Check out this article to find out how you can market your business.