This Week in Internet Marketing, we’re looking at the importance of online video for your mobile marketing strategy, content tips to help your business after Google’s mobile-friendly algorithm update, and the opportunity of audience based search marketing. We’ll also look at the psychology of Facebook and tips from the Internet marketing community on how you can make your business stand out.
YouTube has more than 1 billion users and everyday people are watching hundreds of millions of hours on there. In fact, 50% of the videos being watched on YouTube are from mobile devices. Online videos are a great way to share information and allow users to easily absorb the content. Check out this article to see why you should start creating videos for your business.
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Last week, Google launched their mobile-friendly algorithm update. If your business’ website is already mobile-friendly, then you’re safe from the impact of this update. However, after the update, you should still be mindful of the content on your website. Your website may be updated, but you’ll also need to ensure that your content is optimized for a better user experience. Take a look at this blog for some content tips to adapt to the algorithm change.
Two years ago, Facebook updated their targeting options to allow for custom audiences and Twitter came out with their tailored audiences option as well. These audience-based search have been a key way to target your business’ audience. If Google decides to allow advertisers to use data targeting for search campaigns, it could provide great opportunities for advertisers, businesses, and customers. Take a look at this article to see how this could benefit your business.
When users are browsing on Facebook, they “like” content posted by their peers, favourite brands, celebrities, and pages they’re following. The way Facebook users interact, comment, and share content can be explained by psychology. Participating on Facebook has become a habit for many users and a way to be part of the community. Check out this great article on the psychology of Facebook to understand the action of your Facebook fans more.
With so many competitions online, businesses are struggling to stay on top. To beat your competitors, it’s important to showcase your business’ strengths and what differentiates you from your competitors. Each business has their own strategy that helps them stand out the most. Check out this article for some amazing tips from great marketers in the industry.