This Week in Internet Marketing, we’re looking at how you can avoid PPC myths and mistakes, tips on writing strong product descriptions that can boost conversions, and how you can convert more leads using videos. In addition, we’ll look at some of the things you should keep in mind when guest blogging and ways to get content in front of your audience.
The design of your PPC ads are extremely important because they determine whether a customer or prospect will go to your website. Your CTR, quality score, ad ranking, cost per conversion, and cost per click can all be affected if your ads aren’t well-written. Therefore, you should always test your PPC ads to see which ones produce the best results. Check out this article to avoid the pitfalls of PPC testing mistakes.
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Product descriptions are an important part of the conversion process. It helps your prospects to understand what they are purchasing and it influences them in their buying process. You want to create enticing product descriptions that can boost your conversions. Take a look at this article to see how you can create descriptions that are influential, informative, and result-oriented.
9 Smart Examples of B2Bs Using Video for Demand Generation
YouTube is currently the second largest search engine in the world with 1 billion unique users visiting each month. A short video can have the potential to share tons of information that users can easily absorb. They can also help users to better understand your products and services, which makes them a powerful tool for your marketing efforts. Take a look at how you can use videos to engage with prospects and generate more leads.
There are a lot of rumours that guest blogging is dead, but many marketers are still using this tactic as one of their SEO strategies. Still, guest blogging can be beneficial for businesses to connect with new readers and increase awareness. If you’re still doing guest blogging, there are a few things you should keep in mind. Check out this article for some great tips on maximizing this opportunity.
You will always hear the phrase “content is king” in the Internet marketing world. That’s because writing great content can help you get found on search engines. However, creating content and writing blogs is only the first step to a strong SEO. You have to balance great content with quality. Check out this article for some tips on improving your content and ensuring they get seen!