This Week in Internet Marketing, we’re looking at Google’s latest news on testing slow labels for websites and the expansion of Google’s Knowledge Graph and it’s effect on organic search traffic. We’ll also look at how businesses can measure their social media ROI, tips to create a winning mobile strategy for local search, and common small business personas.
When websites load slowly, visitors tend to spend less time there. With Google testing slow labels in mobile search results for slow websites, your site speed is more important than ever. Similar to the Mobile Friendly label from late 2014, this label could be implemented soon and it’s important for you to stay ahead of your competitors.
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Google’s Knowledge Graph enhances Google search results by providing relevant direct answers. In most cases, the source shown in the Knowledge Graph’s answer box are the top organic results on the SERP. Therefore, good SEO will improve your ranking and your chances of appearing in the Graph’s answer box. Take a look at this article to understand more about the impact of Google Knowledge Graph to your business’ SEO.
It is truly evident how powerful social media marketing is for businesses. When you’re implementing your social media strategy, you should always determine, understand, and measure your return on investment (ROI). By measuring your social media ROI and defining conversion goals, you can determine the benefits and improve your social media strategy. Check out this article to see how you can successfully measure your social media ROI.
According to LSA’s Study, mobile phones and smartphone use in search increased from 34% in 2013 to 42% in 2014. The constant increase of mobile usage makes mobile strategies a must for your business. With a majority of local search made on mobile phones, consider improving your mobile campaigns to reach a wider audience. Take a look at this article for some great tips on creating an effective mobile strategy.
According to a study, businesses that engage in planning grow 30% faster. Although small business owners come from different backgrounds and experiences, their success comes from a simple task of planning and tracking. One of the most common tool is a dashboard, which can help keep your data in one place. To assist you with your strategic business planning, this article will provide more useful tips and tools according to four common small business personas.