Internet Marketing November 18th, 2014
This Week in Internet Marketing, we’re taking a look at why black hat social media can keep you out of search results, how Twitter is putting in an effort to get you more views per Tweet, 18 ranking and engagement factors that will help bring new eyes to your website, a road map to recovering from the latest Panda update, and how Facebook’s new promoted post rules will effect your social efforts.
Spending a few extra dollars on new Facebook fans can be an intriguing idea. When the goal is more Facebook likes, what does it matter how you get them? Unfortunately, it does matter. A lot. And no matter how good those new likes may look to you, they look awfully bad to the social network you’re buying them for. This article outlines the downsides to black hat social media.
Twitter has recently started to make some of their hashtag pages easily accessable to search engines, and saw nearly 10 times the amount of logged-out traffic than they had before. But this isn’t just good news for Twitter as a company; it’s great news for Twitter users! The more people finding these pages, the higher the chance there is for new eyes to find their way to your Twitter account.
Let’s face it, starting out in the world of SEO isn’t an easy task. There’s a lot to learn, and there’s even more to ignore. How do you know what’s important? What’s outdated? What’s actually going to help you rank? These 18 tips give insight into the parts of SEO that all businesses need to know.
When the latest Panta update rolled out, a lot of websites saw a decrease in traffic and a dip in their SEO rankings. Whether you were among the unlucky group or not, knowing the current expectations of Panda is important to keeping a healthy website. Follow this audit to get your site ranking well again!
If you’ve been using promotional posts as a way of advertising on Facebook, you may soon be out of luck. Facebook is starting to crack down on pages that are trying to double their promoted posts as advertisements. If you’ve been trying to do twice the marketing for half the price, the Zuckerberg crew might put a stop to that.