This Week in Internet Marketing, we’re talking about how to build a strong PPC campaign from the ground up, what it takes to build a successful blog, what changes are coming to image searches in the near future, how to navigate AdWords in an easy-to-understand manner, and some tips and tricks on how to create copy that will help you convert.
When it comes to PPC, you don’t want to take any chances. Unlike SEO, your visibility with PPC depends on your budget, and that could mean putting a lot of money on the line. This article guides you though the art of optimizing your PPC campaign without breaking the bank.
Launching a blog is easy. There are countless platforms to help you get your blog up and running, and chances are if you’re interested in writing one, you’ll have plenty of ideas flowing through. But launching a successful blog – one with an audience and optimized content – is the hard part! One of the Internet’s most popular bloggers gives his insights on how to create content that’s going to gain attention.
Images make up a large percentage of search engine traffic for most websites, which means if they’re not being optimized properly, your site is missing out on potential visitors. Knowing how Google will read and rank your images will give you a major advantage in optimizing your photos.
AdWords is undoubtedly one of the best tools for SEO, but what good is a tool if you don’t know how to use it? This infographic helps you understand which aspects of AdWords are necessary to successfully build your brand.
Whether you’re writing content in hopes that it will lead to a sale, a news letter sign up, a Facebook fan or a return reader, the chances are you have conversion goals. These four tips will help you turn your content to conversion-friendly copy!