Welcome back! This week has brought some great new advertising tools on a variety of platforms as well as some helpful guides for link building and Google’s new Shopping Campaigns. Read all about it in Announcing the All-New Beginner’s Guide to Link Building; Instagram Starts Offering Essential Ad Tools At Last; Facebook Rolls Out Analytics For App Links; Google AdWords Incorporates Focused Bid Automation and Bulk Editing; and 6 Costly Mistakes to Avoid With Shopping Campaigns.
Moz has released their newest link building guide in order to keep up with the changeable world of SEO. As one of the areas of SEO that has changed significantly over the last few years, mane tactics that once worked are now useless or even potentially damaging. Earning links remains essential in search marketing and it has never been more important for marketers to earn these links legitimately.
Instagram is making itself a more advertising-friendly platform with the rollout of a new suite of business tools aimed at brands. These tools provide insights and analytics related to use of the network as well as showing a business’ reach and impressions, engagement, and the performance of their paid ad campaigns all included in a handy dashboard for tracking performance.
Facebook has also rolled out new tools for advertisers with their analytics for App Links which makes it easier for developers to link to specific content. The data available is rather simple and these additions are vital for getting developers to use App Links for ecommerce.
Goole Ads has announced that it will be adding new conversion settings to AdWords. The new feature is intended to give users the “flexibility to choose which specific conversions to include in bid automation.” AdWords has had bid automation for some time but it is only now that users can optimize for the clicks that drive the most business.
Google’s Product Listing Ads are set to be retired at the end of August at which point ads will be automatically transitioned to the new system: Shopping Campaigns. Google recommends that businesses take the time to move their listings over manually in order to get optimal results and many companies have come out with tools to help make the process easier. This guide will show you how to set up your new campaigns cost-effectively.