Internet Marketing July 15th, 2014
Welcome back to This Week in Internet Marketing! Grab your tea or coffee and get settled in for some interesting articles: Google Agitates For Public Debate On Europe’s Right To Be Forgotten Ruling; LinkedIn Launches ‘Connected’ App To Take Place Of Contacts; Facebook Launches “Out-App Purchase” Ads; Google Updates Quality Rating Guidelines – EAT; and How To Tap Into Social Norms to Build a Strong Brand.
Last week we addressed Google’s first round of “forgetting” links and the backlash they received for following the controversial ruling. This week Google has begun agitating for a public discussions about the ruling stating that they have received many thousands of requests covering every possible type of content: “serious criminal records, embarrassing photos, instances of online bullying and name-calling, decades-old allegations, negative press stories, and more.” They have been forced to grant many of the requests but the debate is on with many declaiming the ruling as censorship or accusing Google of doing everything they can to ensure the law is unworkable.
LinkedIn has replaced its Contacts app with a newly launched “Connected” app which lets you know when contacts in your network change jobs, have work anniversaries, are mentioned in the news, or have birthdays. It will also remind you to connect with people you have recently met and offers ‘pre-meeting intelligence’. “It helps you reach out to people in your network when it matters most, so you can keep your network active and warm,” says LinkedIn’s David Brubacher.
Developers will now be able to sell their virtual goods for freemium model games straight from the News Feed or sidebar on the desktop version of Facebook. While this change is sure to be great for developers, really it is Facebook who is getting the best of the deal by charging developers to display ads and then taking a 30% of all purchases. With the popularity of this style of gaming still on the rise, this is sure to be a lucrative change for the social media giant.
Google has recently completely revamped their Quality Rating Guidelines which are used by contractors to manually review search results and send feedback to the search teams in order to improve algorithms. This brand new version was rewritten from the ground up and has not been leaked but the main points have been released and the major change included in this revision is the high emphasis now placed on three factors: expertise, authoritativeness, and trustworthiness. With these factors laid out clearly, it gives businesses a good idea of what they need to work towards to maintain and improve rankings as algorithms continue to change.
There are two ways in which humans interact: social norms – things like helping a friend move or babysitting a family member – and market norms – any business transaction in which goods or services are exchanged for money. Detailing the interesting psychological truth that ‘once market norms enter our considerations, the social norms depart,’ this article will demonstrate how to harness social norms in order to build brand loyalty and a strong community.