Internet Marketing July 8th, 2014
Welcome back to This Week in Internet Marketing! We have some great articles this time as the Internet reacts to the results of the UK’s “right to be forgotten ruling”: Google Begins Removing Old Articles in UK After ‘Right to be Forgotten’ Ruling; Everything You Need to Know to Successfully Live-Tweet Your Event; Facebook Introduces Multi-Product Ads And Enhanced Custom Audiences; Google Continues Link Network Attack; and 6 Fantastic Landing Page Examples You’ll Want to Copy.
The first round of search result removals has occurred following the “right to be forgotten” ruling in the UK and reactions are mixed to say the least. The BBC has complained that a 2007 article discussing the ousting of Merril Lynch’s CEO has been pulled from certain search results in Europe while the Guardian has revealed at least 6 articles have been pulled. “Google is confirming the fears of many in the industry that the ‘right to be forgotten’ will be abused to curb freedom of expression and to suppress legitimate journalism that is in the public interest,” Robert Peston, economics editor at the BBC.
Live-tweeting has become a fixture at many conferences, events, webinars, and lectures and event organizers are looked for ways to capitalize and make the most of it. Start by assigning one person – or even a team – to run your social media events so that they run smoothly. Create a hashtag and promote it before the event: Remember to keep it short and distinct so it is easy to remember and leaves lots of characters for the tweeter. For more great advice, read the full article.
Facebook has recently introduced two new advertising enhancements designed to make remarketing more effective: multi-product ads and enhanced custom audiences. Multi-product ads give business owners the opportunity to display three products within a single ad unit, each with their own image, description, and click target. Enhanced custom audiences allow businesses to customize certain kinds of audiences to which they want to advertise and includes the ability to choose new audience limits.
Google has continued their year-long war on link networks recently with new penalties against two more in Poland. Following a post on Google’s Poland blog about reconsideration requests, Googler Karolina Kruszy?ska confirmed that they had taken action but did not name the networks.
This article provides 6 great landing page examples that are sure to provide some great inspiration for creating the very best landing pages for your ad campaigns. Landing pages serve only one purpose: getting people who click your ads to convert to the next stage of the buying process. The purpose is simple enough in theory but creating a successful one requires detailed planning.