Internet Marketing June 10th, 2014
Welcome back to This Week in Internet Marketing! We have some great articles for you this week including: Google Announces Partner Select Marketplace; Google Calls Out Sites In Mobile Results For ‘Faulty Redirects’; 7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve; Pinterest Joins Facebook, Twitter in Battle for Small Business Advertisers; and Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility.
Google has recently announced a new premium programmatic marketplace aiming to connect publishers with brands who wish to invest. Marketers are eager to buy against high quality video experiences and want premium content but have difficulty finding the inventory they desire. The Partner Select Marketplace allows them to connect with top brands with transparency and control over how they work together.
Since the beginnings of mobile browsing users have been frustrated by poor mobile optimization. Selecting a search result only to be shunted to the website’s mobile homepage once their device is detected is bad for users and bad for search confidence. Search results will now note when a website may try to open the homepage instead of the desired content, making mobile searching more effective and less frustrating.
Marketers looking to make the most of their LinkedIn profile should take a look at this guide. As the third fastest growing social media, LinkedIn is an important part of a strong social media campaign and sends almost four times as many people businesses’ homepages than Facebook or Twitter.
Pinterest has recently announced that they are expanding their first major ad offering, Promoted Pins, to all businesses. First rolled out in May with a select group of marketers, the service hopes to catch ad dollars from small and medium businesses by allowing them to promote content in search and category feeds.
Device targeting for Bing Ads is about to get a big overhaul. The goal is to bring them in line with Google’s AdWords offerings by including the ability to target specific devices. The changes will rollout over the next year in stages beginning in September.