Internet Marketing May 20th, 2014
Welcome back to This Week in Internet Marketing! We have some great articles this week including How to Recover From Any Google Penalty; Bing Ads Intelligence: Microsoft’s Keyword Tool We’ve Been Waiting For; Yelp Equates Asking For Reviews To Spam; The Strange Bubble Economics of Selfies; and FCC approves proposal for an open Internet with ‘fast lanes’.
Search engine traffic is critically important to all online businesses but getting high ranking is harder than it used to be. This has resulted in many SEO and marketing firms pushing the envelope, violating Google’s strict guidelines, and ending up with penalties. In fact, there are over 400 000 manual actions initiated each month. If you have been a victim, this guide will help you figure out why you have been penalized and how to fix it.
Bing has always had lots of room for improvement when it comes to keyword management but they have finally launched a solution called Bing Ads Intelligence, a add-on for Excel which allows you to work on keyword research for all of your Bing accounts. Easy to install and easy to use, it features a rich menu and deeper research options.
Yelp has been on quite the campaign recently to prevent and remove spammy reviews. Following a new round of Consumer Alerts – warnings which appear on businesses’ Yelp pages informing users that the reviews may not be trustworthy – they have started warning businesses not to ask customers for reviews, likening it to spam. “Others may be encouraging their customers to write reviews from the store, which may not sound all that bad until you ask yourself just how objective you’d be if you were at the dentist’s office and she dropped an iPad on your lap and asked you to write her a quick Yelp review. Solicited reviews are often biased and don’t result in the most accurate overall portrayal of that business. You can also be assured that businesses are almost never asking their unhappy customers for reviews,” said Yelp’s Kirsten Whisenand.
This article tells some bizarre and fascinating tales about social capitol being traded for real capitol. Social media has become a powerful tool for promoting businesses and selling a specific image or perception and these stories of the power of social media to propel people into stardom are interesting examples of how social clout is becoming one of the most powerful forces on the internet.
Despite pressure from a host of internet companies, the FCC approved the proposal for an open internet with “fast lanes”. This has the power to drastically change the nature of the internet and has been criticized heavily for allowing ISPs to change data intensive companies such as Netflix for access to a faster tier of internet which would guarantee them improved reliability and quality of service. FCC chairman Tom Wheeler denied the accusations that this would create a two-tiered internet: “Nothing in this proposal today authorizes paid prioritization, despite what has been incorrectly stated.Personally, I don’t like the idea that the Internet could be divided into haves and have-nots. And I will work to see that does not happen.”
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