Welcome back to This Week in Internet Marketing! Grab your favourite caffeinated beverage and get comfy for these interesting articles from around the web: +Post ads now available to all advertisers and support Hangouts on Air; The Holy Grail Of Building Communities: Developing A Strong Sense of Community; How to Dramatically Improve Your Google Authorship; Dynamic Keyword Insertion: The Good, the Bad & the Ugly; and 10 Tactics You Must Use in Your Content Marketing Strategy.
The list of advertising possibilities on social media platforms has just grown by one with the announcement that Google will be opening their +Post ads to all advertisers over a certain threshold of Google+ followers. The system was launched last December for limited number of advertisers and is meant to amplify your content by creating conversations.
This article discusses the most important aspects of building a strong community which will survive including how to create the feeling of membership through setting boundaries the promote emotional safety and developing personal investment. It also touches on how to build influence, integrate and fulfill the needs of your community, and forge strong emotional connections.
This is a great guide for bloggers seeking to improve their content marketing, clickthrough rates on content, and SEO. With helpful tips on how to write more often, verify the sites you are writing for, and grow your circles on Google+, this Google Authorship guide is sure to be a big help to your content marketing campaign.
One of the newer trends in Google AdWords is Dynamic Keyword Insertion and there is some debate over whether or not this is a good practice. This article discusses the situational benefits that can be found in this practice as well as providing some great examples of its success and failure.
A quick guide to 10 crucial elements of a successful content marketing campaign, this article provides tips and suggestions for each aspect including blogging; publishing e-books; creating videos, infographics, and Slideshare presentations; effective email marketing; and testimonials.
Some additional interesting articles for your perusal:
Cutts Talks SEO ‘Myths,’ Says To Avoid ‘Group Think’
The Social CEO: How 15 Top CEOs Started Using Twitter
Auditing Your Social Media Content: 5 Issues to Tackle
9 Ways to Generate Content Ideas
The 20th Most Popular Person On Google+ Tells You How To Use It Better
8 Ways You Can Create a Winning Instagram Profile