Internet Marketing November 26th, 2013
It’s that time of the week again! Get comfy and check out the latest Internet marketing articles: Google’s Cutts Talks Link Limits; Remarketing: How To Make Your Content Marketing and SEO up to 7x More Awesome; The Ultimate Holiday Text Ad: How to Optimize your PPC for the Holidays; and How to Improve Your Facebook Engagement Using Controlled Experiments.
How many links for you have on a web page? Before Google advised that no page should have more than 100 links; however, Cutts states “there’s no real limit, though there might be. Just don’t worry about it too much.” What it comes down to is that if a human thinks your links are cluttered there’s a good chance so will the Googlebots scaling your page.
Combining your online marketing efforts has the ability to supercharge any campaign. Remarketing campaigns are an effective way to get key messages in front of your key audience. Mixing remarketing ads with your content marketing and SEO campaigns can boost the effects of both.
As the holiday season approaches (very quickly), paid search advertisers should be well aware of the fact that their search and display campaigns are going to need some extra love to take advantage of the pure insanity of the holiday rush.
Are you struggling with getting engagement or reach on your Facebook posts? You may have heard that you need to post more photos or more questions or more photos with questions… But what really works best for your audience? Learn how to tell what Facebook posts engage your audience.