This Week In Internet Marketing 2013 11 19

This Week In Internet Marketing 2013 11 19

Happy Tuesday!

Check out a few of the trending topics from the past week in Internet marketing: Does 1 Snapchat Equal 4 Instagrams?; How to Get Google Reviews Without a Google+ Account; How to Track Online ROI of Offline Advertising; and 10 Google Analytics Advanced Segments that Reveal Search & Social ROI.

Does 1 Snapchat Equal 4 Instagrams?

When top tech companies see value in trending mobile apps, big deals are bound to happen. Snapchat, a small company that doesn’t generate revenue has been valued by Facebook at $3 billion and other investors says its worth $4 billion. Snapchat turned down Facebook’s $3 billion offer.

How to Get Google Reviews Without a Google+ Account

This is an awesome article written by our content manager, Steve Toth. Online reviews tell your target audience a lot about your company and can be a potential customer’s siding factor for choosing you against your competition. However, Google doesn’t make it easy to get them. Here’s a way to get Google reviews from users that don’t have a Google account.

How to Track the Online ROI of Offline Advertising

Offline advertising is a valuable strategy; however, it’s expensive and it’s difficult to track ROI. But there’s way to implement online tracking techniques into your offline campaigns, which will bring clarity to the effectiveness of your ads. This can be done by creating custom URLs that direct to a specific landing page crafted for your offline campaign.

10 Google Analytics Advanced Segments That Reveal Search & Social ROI

Back in July, Google made some extensive improvements to its advanced segments feature in analytics. This tool reveals visitor insights across multiple visits and tie the customer journey together.

More Internet Marketing Headlines

Twitter Now Running Pre-Roll Ads

Optimize Email Delivery Time, Maximize Conversions

No Longer in Beta: Google Analytics Real time Events/Conversions But…

Google Answers User Questions About Remarketing Lists for Search Ads

Matt Cutts on Blog Comments Links & Spam, Use Your Name Not Keywords

It's a competitive market. Contact us to learn how you can stand out from the crowd.

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4 Comments

  • avatar
    Prasanth Moorchilot 

    on 

    Never thought internet Ad spent is more than print media and next to TV ads. Would be very interesting to see it country wise and the growth.
    Tracking ROI is a real advantage for online marketing!

  • avatar
    Prasanth Moorchilot 

    on 

    Never thought internet Ad spent is more than print media and next to TV ads. Would be very interesting to see it country wise and the growth.

  • avatar

    As necessary as google is they are constantly making it harder to be more private using social media, yet they have helped me quite a bit with my own online marketing so I can’t complain too much. Nice information.

    • avatar
      Vanessa Copeland 

      on 

      @pamelalove You need to make sure your social networking setting are set to privacy in order to avoid being indexed in Google searches.

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