Internet Marketing October 22nd, 2013
Here are some trending Internet marketing topics from the last week: Go Beyond Blogging: How to Become a Great Storyteller; Could Google’s SafeSearch Be Costing You Traffic By Filtering Your Safe Images?; How to Use PPC Data to Guide SEO Strategy in a ‘(Not Provided)’ World; and Google Unveils Tool to Help Businesses Visualize Their Data on a Map.
This article has an awesome opening line. “Opinions are like blogs: Everyone has one!” And if you don’t have a blog, what are you waiting for? The content that you process should be no different that a compelling storyline. Your content should have the power to move your audience, whether its making them cry tears of joy or run out to buy your product.
Google is claiming control over many search functions we once took for granted. Webmasters have noted that Google’s SafeSearch function is creating new hurdles for get over to gain traffic from image search. Google explains filtering is to ensure image, explicit or not, best match the intent of a user’s search query.
Have no fear organic keyword traffic is here, sort of. Even with Google quickly moving toward a 100 per cent “(not provided)” data, webmaster are moving equally as quick to find new ways to export organic data. When one Google tool fails you turn to another for advice. This article details how paid search can provide organic keyword data.
Online maps just got better for businesses, with the release of Google Maps Engine Pro. For $5 a month, businesses can move data files (including CSV, TSV, XLSX, My Maps and spreadsheets) directly on Google Maps. This makes it simply for businesses to track inventory data, office locations and sales leads.