Internet Marketing October 8th, 2013
Miss out on Internet marketing news last week? Here’s some trending article to keep you in the loop: Google Adds Search By Image To Chrome; What ‘(Not Provided)’ & Google Hummingbird Mean for Small Business SEO; How to Convince Your CEO to Give You A Content Marketing Budget; and Yelp Launches New CPC Advertising Program
Google is now bringing more meaning to the concept ‘a picture is worth 1000 words.’ Users may now drag and down images from the desktops/web into the Google Chrome search bar. For businesses, proper citation of images means more website traffic.
Keyword data provides much of the insight of a small businesses online success and allows company owners a comprehensive scope of the performance of his/her SEO agency. Since Google has move to 100 percent secure search much data will be unknown. Business owners shouldn’t worry as many alternatives of analyzing branded/non-branded data are emerging.
Communicating the importance of content marketing to a busy CEO is difficult. However, if you can clearly explain that generating consistent content can attract qualified leads and in return increase revenue, there’s a good chance you’ll catch the CEO’s attention. Start by outlining strategies and statistics to help support your reasoning.
With many negative reviews surrounding Yelp in the past few months, it seems as though the company is starting to get its head above water. Yelp has updated its cost-per-click program with new enhanced features that will intrigue a broader customer base.