Internet Marketing October 1st, 2013
Check out these articles from the past week in Internet marketing: Hummingbird, Google’s New Major Upgrade to its Search Algorithm; How We Tripled Our Revenue By Adding One Button; Facebook Graph Search Now Lets You Find Comments, Posts; and 5 Alternative Sources to Cope Google Analytics Keyword Not Provided.
Last Thursday marked the eve of Google’s 15th anniversary and the announcement its new search algorithm, Hummingbird. The newest addition to Google’s animal aims to provide more precise and faster search results. Hummingbird will pay more attention to each word used in a query, while focusing on user intent rather than the search terms used.
The design of a website is essential to converting visitors into customers. Having a clear call-to-action will set you apart from the competition. Sometimes simply placing a button in the right location can dramatically increase revenue.
Facebook is now allowing shared content to be easily accessible through queries made through the Graph Search bar. Users can search for comments and posts by time or location. For example you could search, “posts made by TechWyse last month.” This may give shared content a longer shelf life.
Since the announcement of Google Analytics not longer keyword providing data from users signed into Google accounts, webmasters have searched for alternative ways to extract organic keyword data. Using alternative methods of keyword collection is something webmasters and marketers are going to have quickly adapt to.
6 Ways to Reduce Wasted AdWords Spend