Internet Marketing August 20th, 2013
Here’s some Internet marketing article to keep you up to speed: 7 Ways to Use Google Trends to Punch Up Your Content Creation; Google Lawsuit Stirs Debate Over Email Privacy Rights; Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts; and ‘Geo-Conquesting’ Drives Customers Away From Local Competition with Mobile Ads.
To improve a company’s SEO ranking and to deliver quality content, understanding your target audience’s behaviours and interests is essential. Google Trends is a great reference tool into understanding your audiences search behaviours.
Yelp is now allowing users to create business review from their mobile devices. Users can now write reviews in the heat of the moment. Yelp has released a new mobile app to support this new feature. Yelp also announced that user can report businesses offering incentives in exchange for positive reviews.
Geo-conquesting is a mobile advertising tactic used to steal the attention away from local competitors. This advertising strategy allows marketers to expand targeting outside their own location to help build brand awareness against competitors.