Here’s some trending articles of what happened in the past week of Internet marketing: Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers; Facebook Is Testing a Feature That Can Track Customers’ Physical Movements at Businesses; Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy; and The Man Who Helped Hire Marissa Mayer Resigns From Yahoo Board.
This Week In Internet Marketing 2013 07 23
Back in February, Google released Enhanced Campaigns within AdWords for better management of ad campaigns across multiple devices (i.e. desktop & mobile). Google gave advertisers months to manually change over to Enhanced Campaigns and for those that didn’t make the change by July 22, Google has automatically made the change for them.
Facebook is working toward providing brick-and-mortar businesses more insight of customer habits. How? By providing a free – WiFi incentive to customers who check in their location while in-store. Users who opt-in will automatically be redirected to the company’s Facebook page.
Matt Cutts doesn’t want people to stress over duplicate content that is legally required or terms and conditions. If the content isn’t spammy and keyword stuffed then there’s a good chance you won’t be penalized by Google. It is more about Google understanding which sites should rank and which ones shouldn’t.
Dan Loeb is an active shareholder and member of Yahoo’s board. He also had a part of naming Marissa Mayer Yahoo’s CEO. Loeb is now resigning from the board and selling back most of his shares. Yahoo is buying back 40 million of his shares for $1.2billion or $29.11 per share.
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