This Week In Internet Marketing 2013 07 23

This Week In Internet Marketing 2013 07 23

Welcome Back,

Here’s some trending articles of what happened in the past week of Internet marketing: Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers; Facebook Is Testing a Feature That Can Track Customers’ Physical Movements at Businesses; Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy; and The Man Who Helped Hire Marissa Mayer Resigns From Yahoo Board.  

This Week In Internet Marketing 2013 07 23

Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers

Back in February, Google released Enhanced Campaigns within AdWords for better management of ad campaigns across multiple devices (i.e. desktop & mobile). Google gave advertisers months to manually change over to Enhanced Campaigns and for those that didn’t make the change by July 22, Google has automatically made the change for them.

Facebook Is Testing a Feature That Can Track Customers’ Physical Movements at Businesses

Facebook is working toward providing brick-and-mortar businesses more insight of customer habits. How? By providing a free – WiFi incentive to customers who check in their location while in-store. Users who opt-in will automatically be redirected to the company’s Facebook page.

 

Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy

Matt Cutts doesn’t want people to stress over duplicate content that is legally required or terms and conditions. If the content isn’t spammy and keyword stuffed then there’s a good chance you won’t be penalized by Google. It is more about Google understanding which sites should rank and which ones shouldn’t.

The Man Who Helped Hire Marissa Mayer Resigns From Yahoo Board

Dan Loeb is an active shareholder and member of Yahoo’s board. He also had a part of naming Marissa Mayer Yahoo’s CEO. Loeb is now resigning from the board and selling back most of his shares. Yahoo is buying back 40 million of his shares for $1.2billion or $29.11 per share.

 

More Internet Marketing Headlines

17 Ways Marketers Can Leverage Facebook Graph Search

Facebook’s App for Feature Phones Tops 100 Million Users

LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company

Native Advertising Was the Sleeping giant at MobileBeat 2013

3 Reason Why SEO Education Matters

Post By Vanessa Copeland (104 Posts)

Vanessa is fresh to the world of Internet marketing but as a digital native, she is quickly catching up to speed. Working with a strong focus on social media, Vanessa aspires to learn all aspects of this fast-paced industry.

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2 Comments

  • avatar

    Facebook sounds almost like it is trying to meld the idea of foursquare into their massive offering. I don’t think Facebook is going to keep that kinda of demographic at their table. Youths and young adults who do “Check-in” are going to gravitate to internet sites where they can not be watched by mom and dad.
    As for Adwords it is no surprise that they would force the new way on advertisers, especially if they feel that way will produce better results for both parties. OK, mostly them. Hello, Panda update.
    Yahoo it’s time to pull it together. Your an internet rage of the 90’s! We don’t want to have to miss you. But we will.

  • avatar

    Facebooks newly announced feature doesn’t provide significant incentive to users. I think a better model is that of Yelp, where checking in can yield discounts on products and services.

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