Here’s a few Internet marketing articles that have been trending in the past week: Marissa Mayer’s First Year at Yahoo: Don’t Call It a Comeback; Google to Discontinue AdWords Tool for Websites; Mobile Ad Revenue Jumped 83% In 2012 Hitting Record $8.9 Billion; and Introducing the Google Databoard: A New Way to Explore Research.
Starting out at the top search engine and taking over the second place spot is no easy task; however, Marissa Mayer’s move from Google to Yahoo has been an interesting journey to follow. Google wasn’t built overnight and no one should think the rebuilding of Yahoo should either. Some might not view her first year as CEO successful but Mayer believes the turnaround is a “multi-year march towards growth.”
Another one of Google’s free tools is coming to its end. Google’s AdWords External Keyword Research Tool is commonly used by webmasters to uncover PPC stats such as keyword search volume, estimated traffic and average cost per click. Do not fear, the Keyword Planner is here. It time to better acquainted with the Keyword Planner, the new home for the External Keyword Research Tool’s features.
If your company is in search for a new powerful advertising medium, mobile is the way to go. North America saw the highest mobile advertising increase from 2011, with a heighten 111% influx in revenue.
Staying up-to-date with the latest studies and data within your industry just got much easier, thanks to the Google Databoard. This tool presents a new way to share data in a simple and appealing way. Databoard also gives users the ability to make quick and easy infographics.
Vanessa is fresh to the world of Internet marketing but as a digital native, she is quickly catching up to speed. Working with a strong focus on social media, Vanessa aspires to learn all aspects of this fast-paced industry.