Here are some articles to highlight a few of the many happenings in the past week of Internet marketing: Email Is Crushing Facebook, Twitter for Selling Stuff Online; Yahoo Buys Mobile App Qwiki; AltaVista Officially Closes – What Will Pawnee Do!; Google Analytics Gets New AdWords Integration Platform.
This Week In Internet Marketing 2013 07 09
The people who thought email marketing died with the rise of social media were dead wrong. As platforms like Facebook and Twitter prevail for instantly connecting with customers, when it comes to selling the goods email shows a much greater promise of getting those customers to the checkout aisle.
To keep up with Google’s tide, Yahoo has been putting its revenue to float on a long list of apps, which now includes Qwiki. This app automatically converts a user’s iPhone photos and videos into shareable movies.
Yesterday marked the official end to one of the world’s earliest search engines, AltaVista. Yahoo acquired the search engine back in 2003 and after 10 years have decided to take the site offline. For those still using AltaVista out there, if you try to access the site now you’ll be directed to a Yahoo- branded landing page.
Now AdWords advertisers will be able to view campaign or ad group reports within Google Analytics. This new AdWords integration will slowly roll out across accounts in the next few weeks.
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