Internet Marketing June 25th, 2013
It’s finally and officially summer, so you might have been busy enjoying the weather to catch up on the latest Internet marketing news. Here are a few articles to keep you in the loop: Google Launches Dynamic Remarketing Today!; Facebook Reveals a New Way to Share 15 Second Videos on Instagram; Google Officially Launches Knowledge Graph Carousel For Local Search; and Your Company Needs a Brand Personality.
Google is continually expanding its advertising platform to offer customers better ways to reach their target audience. Dynamic Remarketing offers advertisers better results compared to traditional remarketing. Sierra Trading Post saw a significant results by increasing thier conversion rate 5 times and their click-through rate by 2 times.
Vines small success may be coming to an end, now that Facebook has added video to Instagram. Many brands have jumped all over this new way to showcase a different side of their companies. With up to 15 seconds of video, 13 visual lens filters and simple sharing to Facebook, Instagram just got a little more interesting.
If you have yet to optimize your Google+ Local listing, there’s no better time than right now! The Google Knowledge Graph Carousel will show users a wider variety for local searches. When users search for restaurants or bars, a horizontal scroll bar display of images highlights of the nearest restaurants or bars in your area.
Bringing a personality to your brand, brings life to your company. Simply hiding behind a logo doesn’t cut it in 2013. Good online marketing will get you the exposure you desire; however, keep the attention of your visitors takes personality. Great content marketing and a great personality wins business.