I know the end of the month is always a crazy time around the TechWyse office and there’s a really good chance you’re equally as busy. Here’s some Internet marketing related article you might have missed: Twitter Reportedly Working on Answer to Facebook Exchange; Goodbye SEOMoz. Hello Moz; How to Track Your Facebook Ad Conversions; and Google’s 200 Ranking Factors [Infographic].
As social media advertising continues to prevail, Twitter is looking for new ventures to remain a competitive advertising platform. Similar to Facebook Exchange (FBX), Twitter is working on ad retargeting program so brands can have a more prominent ad coverage. With the IPO expected to launched within the next year, Twitter is ensuring its bag of goodies appeals to marketers.
On May 29th, SEOmoz official transitioned into the first stages of its new branding: Moz. It took two strategic years and over 130 Mozzers to round out their new identity. With a similar mission and vision to SEOmoz, Moz’s overall goal is to help people do better marketing. Moz analytics has now launched in beta and will be replacing SEOmoz Pro.
Social media advertising is becoming more popular, especially on Facebook. With the average Facebook user spending 6.75 hours online, it’s proven to be a great way to reach any audience. However, many are still skeptical of Facebook’s advertising benefits and the overall ROI. This article will show you how to track your Facebook advertising efforts.
Google has never publicizes a list of all its ranking factors; however, SEOs are always making their own notes. When trying to keep up with Google’s latest algorithms, it’s important to continue to practice the best ranking strategies. Here’s a non-official list of ranking factors to keep in mind.