Just in case you didn’t catch the latest internet marketing news, here’s some articles to keep you in the loop: How to Improve Your Social Media Calls to Action; Dusting the Website For Spring: Optimization and SEO Cleaning; Facebook Making Ads More Useful For Mobile Users; and Bing: More Than 50% of Searchers Click The First Results; 75% Click On Deep Link Results.
Engaging your online audience starts with much offline planning. Crafting an enticing call to action is necessary for your social media marketing ROI. When your call-to-action is in align with your business goals, you can attain measurable results that will support your key marketing objectives.
It’s time to bust out the dust pan and do some spring cleaning on your website. Not sure where to start? Your website’s analytics is a great place to get guidance and will provide insight to which pages may need to be revamped. Make sure to test site speed and complete a broken link audit. Here’s a few more areas to focus on.
Even though many Facebook users have expressed concern about the oversaturation of advertising, Sheryl Sandberg, COO, plans to increase engagement of useful advertising. This doesn’t mean more ads for users yet better targeted mobile ads. With the recent release of Facebook Home, the platforms mobile advertising in expect to greatly increase. Sandberg even states that the mobile platform may soon become more important than television.
With everyone fighting for the top spot, the importance of a company’s search engine ranking is no secret. However, the clicking patterns search engine users are equally important to keep in mind. Users that don’t find exactly what they’re looking for from the top ranking websites are more willing to dig deeper. Bing will continue to examine users search patterns to determine if it should expand on the number of displayed search results.