Internet Marketing April 9th, 2013
Just in case you didn’t have time to catch this week’s Internet marketing highlights, here’s what you may have missed: Why Your Page’s Number One Rank May Drop; Google Rumoured to Be in Talks to Acquire WhatsApp for $1 Billion; What Could Facebook Hashtag Adoption Mean for the Social Giant; and Bing Ads Responds to Google Enhanced Campaigns.
Matt Cutts explains that it’s hard for Google to define the original source of a new piece of content and this is what causes pagerank fluctuation. When multiple online publications cover the same topic, using the same keywords, it’s hard for Google to index the most relevant queries. Search queries about new events gain more traffic within its initial release, and as the content becomes searched less frequently, a pagerank may change.
Last year, rumour had it Facebook was interested in purchasing WhatsApp but ultimately bet on today’s ever-popular Instagram. Now, Facebook’s top competitor has its eye on the top mobile messaging app. Google purchasing WhatsApp could give the company a competitive edge against Facebook’s mobile messaging application.
Surprisingly, #Facebook has yet to adopt the hashtag feature employed on competing social media channels. Adding this feature will create larger Facebook communities and open up new communication abilities. However, this could also spark renewed privacy concerns among users and put Facebook on the defensive once again rehashing privacy.
Bing advertising experts have released their perception of Google’s Enhanced Campaigns and make note of its misconceptions and weaknesses. Bing took this opportunity to use Google’s missing advertising features to its own benefit by updating it’s advertising platform. Find more Bing’s new functionalities and its views on Google’s Enhanced Campaigns here.