Internet Marketing April 2nd, 2013
Welcome back and to the month of April!
Here are some articles to help sum up the past week of Internet marketing: Google Introduces “Full Value Of Mobile” ROI Calculator; Facebook Opens News Feed to Targeted Brand Posts; 4 Improvements To Google Analytics Real-Time Reports; and Local Search Optimization, It’s All About Timing; and Google April Fools Pranks 2013 – YouTube Closing, Google Nose, Gmail Blue.
To provide more insight and value of mobile marketing efforts, Google has created a mobile ROI calculator. The full value of mobile calculator is expected to help marketers estimate the true financial worth that mobile devices drive.
Once again, Facebook has release a new feature to its advertising platform. Similar to Twitter’s promoted tweets, Facebook is now opening up the news feed for brand targeted posts. Now company pages will be able to target user interest with status updates that don’t appear within their own company pages.
Google Analytics real-time reporting provides the behind the scene clarity of your online efforts. The recent improvements now allow you to: analyze events in real-time; breakdown real-time by desktop/tablet/mobile traffic; create shortcuts to your favourite real-time segments; and compare real-time filtered data against overall data.
One of the key factors to successful local search optimization is syndication and timing. Ensuring your correct address and contact numbers are published online is important since many online directories pull data from each other. Avoid inaccuracy and start a prosperous local SEO campaign off the bat.
Even it the midst of hard work, it’s important to leave room for a good sense of humour and what better time of year to do so then April Fools. YouTube is “closing down” to pick the best video ever but on the bright side Google is now beta testing searches by scent. Check out these great fake messages from Google.