Internet Marketing March 26th, 2013
Here’s some interesting Internet marketing articles that you might have missed: Facebook Updates Cover Photo Guidelines to Allow Call-to-Action; Why Your Customers Aren’t Connecting with Your Content; How To Snag A Sale From A Simple ‘Contact Us’ Page; and Phone Numbers No Longer Allowed in Google AdWords Ad Text.
Facebook has been making many updates to better its marketing abilities. They’ve recently updated the Facebook Page Terms allowing call-to-actions in cover photo. Prior to this update, cover pages couldn’t include price information, contact information or like and share requests. Now these guidelines have been removed. Since cover photos are public to anyone who visits the page, this is a great marketing opportunity for attracting existing and potential clients via social media.
If you’ve noticed low engagement rates with your content, it’s probably time to revamp your content marketing strategy. Customers are visiting your website for something of interest, so ensure your content isn’t boring, offer users something new and provide helpful information. To get your customer involved with your content, here’s a few factor to keep in mind.
The conversion funnel of a website can often make or break a customer’s purchasing decision. The “Contact Us” page is a crucial aspect of generating leads and sales. Why is this so important? It creates an element of trust. By updating your Contact Us page, you’ll improve that trust component while increasing leads and sales.
This April, Google will start to disapprove ads with phone numbers in ad text. Now, users must implement the call extension feature. Also, advertisers will now be charge for clicks on call forwarding links or the “Call” button. Google’s call extension feature allows you to measure conversion, including phone impressions, phone calls, phone-through rate, and average cost per phone call in a campaign.