Can you believe it’s already March? 2013 is flying by quickly so to keep you up to Internet marketing speed, we’ve collected some trending articles: 6 Ways to Get Others to Write Your Content; Facebook’s Inks New Partnerships for Better Ad Targeting; How AdWords Enhanced Campaigns Can Be Used To Promote Your Mobile App; and Compliment Your SEO Efforts with Google Plus Authorship.
This Week In Internet Marketing 2013 03 05
Everyone is aware of the importance of having quality content on a website; however, coming up with unique content on a consistent basis is difficult. There are many outsourceable communities to ease for content creation frustrations. Guest blogging is a popular way to get experience freelance writers within your niche market to create unique content for you.
Facebook announced its new alliance with Datalogix, Epsilon, Acxiom, and BlueKai which is expected to enhance custom audience advertising. Custom audience was release last September to provide businesses the ability to target ads to existing page fans. These new partnerships are expected to produce more focused data, creating broader targeting within the advertising space.
Many paid search advertisers aren’t impressed with the device targeting capabilities in enhanced campaigns; however, it brings good news for app developers and marketers. Mobile app targeted advertising has never been easier. Within the enhance campaigns update, Google quietly released the “App Promotion Ad.”
If you are looking for a new way to increase your domain and page authority, Google Plus Authorship may be your answer. The authorship program verifies authours as reputable and trusted Google content contributors. Becoming a reputable source in the eyes of Google and really go a long way for your SEO efforts.