Internet Marketing February 26th, 2013
A lot has happenned in the past week, here are some articles to keep you up to Internet marketing speed: Announcing the Twitter Ads API; Google Stock Hits All-Time High Surpases $800; Yahoo Revamps Home Page With Facebook-Powered Social Content; 3 Reasons It’s OK That Non-Brand Paid Search Keywords Don’t Work
Since Twitter released Promoted Tweets in April 2010, more online marketers have turned to its platform to reach new audiences. To simplify the management of campaigns, Twitter has launched an ads API which is expected produce more insight of the benefits of advertising on the channel.
Google sets another record high in stocks and reaches a new milestone. Google hit its last all-time high in September 2012. Even Yahoo admits, “that Google’s core business and mobile applications have many good years ahead of them.”
The inevitable has finally occurred, after 4 years of a cluttered, Yahoo! revamps its home page. Not only is the page more user friendly but it also has integrated Facebook-powered social content. The home page will now show users news feed snippets and other information their Facebook friends have posted.
Remarketing is a great way to get in front of users that did not convert or re-engage visitors who have abandoned their online shopping carts. Remarketing is also a powerful way to attract returning customer and advertising new products or promotions. With any AdWords campaign it’s important to have a well thought out strategy and to keep up with the trending marketplace.