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Internet Marketing February 19th, 2013
Work always seems to get crazy during the last weeks of the month, and we’re sure this is no exception for yourself. Here are some trending Internet marketing topics to keep you in the loop: New AdWords Search Funnel Columns will Make Paid Search Management Easier; Make Content Marketing Work: 3 Tips to Activate Your Top Influencers; Google Could Make $5 Billion on Paid Search Ads on Tablets in 2013; and How To Create Fantastic Facebook Posts.
Over the past few weeks, Google has put a lot of focus toward improving AdWords’ functionalities. Google has released a new Search Funnels columns so advertisers can add the function to campaigns, ad groups, keywords and ad tab. This new update is expected to provide users with greater insight of conversion trends to administer a better understanding of budget allocation.
Whether you’re creating blogs, guest blogs or infographics, the key to an effective content marketing strategy doesn’t only stem from producing useful and relevant content but from engaging at least 1 percent of your audience, who will pass it along to others.
In 2012, tablet click-through and conversion rates rose 25 percent. A recent report released from Marin Software estimates that 20 percent of Google’s paid search ad clicks will derive from tablets and contribute to $5 billion of its revenue.
For small business trying to keep up with their larger competition, implementing a local SEO strategy is a must. One of the most effective ways to attract new customers within your community is by mobile marketing. Ensuring your marketing strategy is consistent across the board will leverage your local reach.
Google Revenue From Mobile Estimated At $20 Billion In 2016
How To Create Fantastic Facebook Posts
Mark Zuckerberg Now Owns Nearly 30% of Facebook
Marissa Mayer Not Happy With Yahoo-Microsoft Search Deal
Facebook Thinks You May Want to Pay to Promote Your Friend’s Witty Status