Internet Marketing January 22nd, 2013
After a 113 day NHL lock out, I’m sure all you hockey fans were glued to the tub over the weekend. With all the hockey hype, you may have missed some interesting Internet marketing news. Here are some articles to keep you on track: Google Declares War on the Password; Facebook Graph Search Retains Bing as Important Partner; Mobile Ads Could Rake in $11.4Billion in 2013; and 3 Things You May Not Know About Local SEO.
The year 2012 seem to be a hacker’s paradise, passwords on trusted sites like Twitter and LinkedIn were easily compromised. As online privacy continues to be a constant concern, Google plans to liberate people of password fears and protect online users of identity theft. Imagine signing on to your Gmail account by simply tapping “your computer with the ring on your finger.”
When Facebook invited the world to come see what they’ve been working on, many speculations rose along with their stock value and with much talk about a Facebook phone, we received the the Facebook Graph Search. The Graph Search is attempting to improve the site’s search functions, making it easier to navigate connections and eliminate the need to search things on Google.
If the revenue speculations deem true, mobile advertising should see an 18 per cent increase from 2012 and is expected to grow another 53 per cent from now to 2016. With the growing popularity of free mobile apps, it’s anticipated that display ads will evolve faster than search ads and inevitably surpass them.
Local SEO is quite different from regular SEO, and when optimized correctly it has proven to be very successful for small and medium size businesses. Having you’re company listed on networks such as Google+ Local can increase your rank on SERPs and improve customer relations.